Event Management and Analysis Platform

Author

author_name

Designation

Technical Consultant

January 30, 2023
1:01 pm

author_name

Technical Consultant

Duration : 6 Months

Key Takeaways

Visitors features like real-time heat maps, booth ranking, indoor navigation, on-demand
pamphlet delivery, smart access business cards
Exhibitors get access to visitor analytics, real-time information about visitors, customer
engagement tools, digital brochures
Organizer features like event ticketing, branding & marketing, pre and post-event analytics,
historic data of visitors and their behavioural insights

Client Overview

Our customer is the Japan branch of a global network and footprint provider. They enable businesses to trade both domestically and internationally by providing market access for international companies to enter into the Japanese market as well as assisting Japanese companies to expand into overseas markets. They provide customers and partners around the globe with platforms in key regions and market verticals to engage, do business, create compelling experiences and make meaningful connections

Problem Statement

The outbreak of the covid pandemic has witnessed a dramatic increase in the need for software- enabled event management platforms. The process of obtaining all the relevant data, analyze it quickly, surface actionable insights, drive them back into operational systems, and then orchestrating the events as they’re still unfolding is challenging. The ability to catch people or things ‘in the act’, and affect the outcome, is critical. Better Analytics for Analysing and Planning the Event allows event planners to spot hidden details about their audience, especially their preferences and behaviours. This makes post-event analysis clearer and easier, allowing for more precise planning and budgeting of future events.

Our solution :

The application we delivered enabled the client to offer an all-new event experience. The application provided an aboard of extensive features for visitors including an Interactive Floor Map to show their live location, Booth Search and Seminar Search, Playback of simultaneous interpretation sessions, real-time booth ranking, QR code for users to check availability and location of each lounge for convenient access, history of booths visited on a day, cab reservation facility and much more

The live event analysis capabilities of the application helped the client to get accurate analytics on the number of people attending the event at any point of time, the number of people at each booth, and the entry-exit statistics of visitors, which in turn helped them in analyzing visitor trends. The real-time heat map feature gave both organizers and visitors analyze visitor density at any point in the event venue.