RCS Messaging Solution

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April 26, 2023
3:51 pm

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Key Takeaways

Supports rich media such as images, videos, audio, and interactive buttons, which makes the messaging experience more engaging
Automate the process of customer service, such as answering FAQs, providing product recommendations, and even handling simple transactions.
Provide businesses with actionable insights into customer behaviour and preferences

Client Overview

Our client is an industry leader in telecommunication and a premier provider of leading-edge mobile voice, data and multimedia services. They are built on a solid foundation of R&D, and guided by its customer-first philosophy, the company leverages the power of mobile communications to enable customers to enrich their lives. Over 50,000 team members are located across Japan, working in thousands of locations in urban and rural areas.

Problem Statement

As more and more users are shifting to smartphones from traditional mobile devices, SMS has become obsolete as they lack the live chat functionality of instant messaging apps. An RCS-based messaging system that supports various data formats, including pictures, videos, location, stickers, emojis, and a plethora of new features like sending tickets, boarding passes, product delivery alerts, and payment links is a need of the hour.

Our solution :

Innovature implemented a GSMA RCS business messaging system with increased customer engagement using business feature-rich mobile messaging chatbots and Artificial Intelligence (AI). The solution provides omnichannel capability by seamlessly integrating multiple digital channels and retaining data and context for a seamless experience.

By leveraging emotional intelligence, the chatbot can infer customer personality traits and understand sentiment and tone during an interaction to deliver a personalized experience. The messaging system also provided users virtual assistance to book flights, buy clothes, make restaurant reservations, and more.