How a Progressive Web App (PWA) Can Make Your Website Work Like an App

How a Progressive Web App (PWA) Can Make Your Website Work Like an App

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Introduction 

The web is an incredible platform. Its blend of pervasion over devices and operating systems, its user-centered security, and the fact that neither its specification nor its implementation is controlled by a company makes the web a special platform to develop software on. Combined with its inborn linkability, it’s conceivable to look at it and share what you’ve found with anybody, anyplace. At whatever point you go to the website, it’s up-to-date, and your involvement with that site can be as vaporous or as changeless as you’d like. Web applications can reach anybody, anyplace, on any device with a single codebase.

Platform-specific applications or native apps are known for being fantastically wealthy and solid. They’re ever-present, on domestic screens, docks, and taskbars. They work in any case of a network connection. They dispatch in their possess standalone experience. They can read and write records from the local file system, get to hardware connected through USB, serial or bluetooth, and indeed associated with information stored on your devices, like contacts and calendar events. In these applications, you’ll be able to do things like taking pictures, see playing music recorded on the home screen, or control music playback whereas in another app. Platform-specific applications feel like a portion of the device they run on.

In case you think of almost native apps and web apps in terms of capabilities and reach, native apps speak to the most excellent of capabilities though web apps speak to the leading of reach. So where do PWA  fit in?

What is PWA?

PWA,  The term was first introduced by Google back in 2015, Progressive Web Applications are still websites. They fair see and feel like an app, much appreciated to modern web technology. This suggests users will browse PWAs on their browser with an URL a bit like they do any sites, but right after they arrive on the PWA, they get the experience of using an “app”, right on their browser, without the got to be download and install.

Being an “app” does not mean PWA is restricted on mobile. They can be implemented on PCs as well. In reality, chances are you’ve got regularly gone to PWA some time recently without you indeed realized that. In case you’ve ever browsed Instagram, Pinterest, or make my trip on your PC, then congratulations! You’ve experienced a few of the foremost effective adopters of PWA on the internet.

How can PWAs improve my storefront?

Mobile share of ecommerce is quickly developing. By 2021, portable commerce is anticipated to create 53.9% of all online retail sales income. Businesses are trying to find perfect way  to urge their share of the mobile ecommerce market. While as of now, that way might have required a native app, these days the benefits of PWAs may make it conceivable for a couple of businesses to encourage the same convenience with PWAs. There are a few benefits of PWAs that I have found

1. Reachabilty

PWAs are outlined to work for each user, in any case of what platform they’re on. They’re too responsive to fit distinctive size screens. Since they’re right away open to a wide audience and simple to share through a interface, more individuals adopt them than would take the time to download an app.

2.Low development cost and time 

A native app requires not only its own development but too its claim maintenance. And to reach the same audience you’ve got to build both and Android app and an iOS app and possibly a Windows 10 app–and oversee all of them in expansion to your site.

3. Speed and accessibility.

Google found that 53% of mobile users forsake a site in the event that it takes longer than 3 seconds to load. Speed is of the most extreme significance, and PWAs can give that as they’re planned for smooth and rapid user experiences. PWAs tend to be super quick since they utilize advanced web improvement technologies and frameworks. Indeed way better, the apps work indeed offline or with lower quality networks.

4. Better conversion.

PWAs provide a better user experience for customers, and a better user experience equals higher conversion rates, in part because of the above advantage. Alibaba, for example, witnessed a 76 percent increase in transformations across several browsers after introducing PWAs.

What’s the difference between PWAs and native apps?

Whereas native apps are developed to run on mobile devices, PWAs are written to run in browsers. Native apps are developed in the platform’s programming languages (Java for Android and Swift and Objective-C for iOS), whereas PWAs are developed in HTML, JavaScript, and CSS.

Advantages of progressive web apps

Accessibility. An incredible advantage of PWAs over native apps is that they’re free from app stores. Since 25 percent of smartphone users delete apps due to lack of storage space, this freedom can be an awesome advantage. Customers don’t got to download PWAs and utilize lots of space. All that’s needed is a browser.

Autonomous functionality. A Progressive Web App can work in offline mode, giving users get to the online store at any time and keeping them ceaselessly up to date.

SEO optimization. PWAs have URLs and, in this way, are indexed by Google. Which implies users can easily discover a PWA using a search engine.

Cheap and fast development. Progressive Web Apps are cheaper, quicker, and easier to develop than native apps. Developing native apps from scratch requires particular technologies for both platforms. Within the case of a PWA, all that’s required is HTML, CSS, and JavaScript.

Disadvantages of PWAs

  • Feature restrictions. Since PWAs are as it were half apps, their functionality is constrained. Some features that PWAs can’t use
  • Limited web browser support. PWAs aren’t supported by all web browsers. Progressive web apps are Android-centric, and they don’t work on Safari.
  • Limited iOS features. With PWAs, push notifications cannot be availed by iOS users. Push notifications are sent by PWAs to Android devices only. Because of this, online store owners lose a huge target customers

Advantages of native apps

  • Great performance. Since native apps are developed and optimized for a certain platform, they give a high level of performance. Native apps are installed specifically on smartphones, permitting the software to use the device’s processing speed. Since information is as of now put away on a device, the app loads numerous times quicker.
  • Interactions with other apps. Native mobile apps can be associated with other apps, meaning you’ll effortlessly interface to third-party services: from authorization by means of Facebook to shipping through FedEx, any integration with an outside benefit is conceivable.
  • Customizability. Native mobile applications give extraordinary openings in terms of the interface and user experience. Online store owners can customize their stores as they want and stand out from the swarm by including unique features.                                       

Disadvantages of native apps

High cost of development. Native mobile apps are complex to develop and expensive to maintain, not at all like PWAs. Ecommerce store owners need to develop a portable app for each platform and after that keep up them.

User acquisition. Customers got to download a native app from the app store to begin utilizing it. For most online shoppers, this can be seen as an additional step in their online shopping journey. So users  may consider a PWA more accessible.

What results could I see with PWAs?

When a brand uses a PWA for their web storefront, they guarantee a quicker online shopping experience. with PWA spare up to 75% of the costs of a native app (both development and support). With PWA you simply do not have to be make a separate native app, it’s sufficient to adjust your storefront. PWA works offline, permitting the user to keep on browsing even without data connection

Conclusion

In my opinion, PWA is the technology of the future. But will they replace native apps? I think not. Yet, As of the first quarter of 2021, there are  3.8  million apps on Google Playstore and 2 million apps on Apple App Store ,This number is still growing and it does not see like all those apps will be supplanted any time soon. User propensity may be a thing and isn’t easy to change. That being said, Progressive Web Apps do have great potential With its speed, format adaptability and feature capability, PWA is predetermined to replace the desktop site, mobile site, native mobile apps, and indeed native windows applications. Yes, you heard it right, windows applications. Within the e-Commerce alone, Progressive Web App is right now the go-to approach for store owners who need a light, responsive and engaging involvement for online customers.

 

Innovature's experienced QA Engineer and with a demonstrated history of working in Quality Assurance services. Skilled in Manual Testing, Automation Testing, Security Testing, Performance Testing.

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