Web portal or Website?

Web portal or Website?

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People often get confused between web portals and websites. Portals and websites are distinct entities that frequently overlap and complement one another. A website and web portal should be strongly linked together, but they ought to not replace one another. Website and Web Portal are distinct terms, but there exists a correlation between the two. A website is the collection of sites whereas a portal acts as a gateway to the world wide web and provides many services. A website is usually a web representation of any business, but a web portal is user-centric.

A Brief About Websites and Web Portals

What is a Website?

A website is a collection of interconnected web pages that are generally hosted on a single domain. A website can be accessed over a private network or an Internet such as a Local Area Network (LAN) through an address called a URL (Uniform Resource Locator).

In our daily lives, we use several websites for multiple purposes like shopping, making online payments, using banking facilities, or lookout for any information. The website is a great way for businesses, as it helps entrepreneurs to increase their online presence and to reach their target users. Also, websites are a great way to increase revenue and sales.

Types of Websites

Static Website: 

A static website is made up of web pages whose content remains constant until a developer changes it. Websites usually have simple plain text, or some may also have rich media content. 

Dynamic Website: 

A dynamic website is often updated based on a set of parameters. These websites are updated automatically, depending on a set of parameters like content, scripts, templates, etc. So, each time a user visits a website, the content is renewed. These websites are created with the help of various languages and software like PHP, Python, JSP, etc.

Interactive Website: 

Websites that interact and communicate with users, using them, are known as interactive websites. These websites are rich with engaging content and appealing graphics which helps retains the users.

What is a web portal?

A web portal is a personalized website that integrates information from a wide range of sources in a uniform manner. In simpler terms, it is like a management system where organizations can build, share, interchange information, or data that can be reused later. 

Web portals are user-centric, and each user has a unique password that can be used to access these portals. These portals have dynamic content, i.e. the content changes each and every time a user visits these portals.

Types of Web Portals

Horizontal Web Portals

Horizontal Portals are web portals that focus on a wide array of topics and interests. They focus on the general audience and try to present something for everyone. These portals act as an entry point of a web surfer into the internet, providing content on an interesting topic and guiding towards the right direction to fetch more related resources and information.

Vertical Web Portals

 This type of web portal is also known as Vertical Enterprise portals or vortals, these are the user-centric portals that provide information related to a specific interest, services or company. A user looking for information about a particular company or any specific topic can find these types of portals helpful.  This type of portals provides tools, articles, information, research, and statistics on the specific industry or vertical.

Difference between a Website and Web Portal

 Both Website and Web Portal are quite different and can be differentiated in various aspects.

  • A website focuses on attracting more users. It gives you the power to tell your clients about your services and products and help you engage them in long interaction to convince them to choose your company whereas, a web portal is for specific users. It, in a way, limits or restricts the web traffic and allows only specific users to visit the portal. 
  • A website does not ask for a login ID and password from the users, but in a web portal, if a user tries to open it, a login credential is required. These credentials are user-specific and are unique for each user.
  • In a website user cannot interact with a website. There is two-way communication between portal and user.
  • The content on a website seldom update the information sources. But in a web portal regular update of information sources.


As you’ll see, both portals and websites have their benefits, and to support your business’s requirements you’ll choose any of them. A website and portal are differentiated on the basis of personalized information, and quick access where a portal provides personalized information to users and the website isn’t intended to function therein way.

For more information on the topic go to Innovature’s Web Development page

Bini T P

Innovature's experienced multi talented UI/UX and creative art designer. Skilled at WordPress, Photoshop, Illustrator, HTML, CSS, JavaScript, jQuery, Bootstrap, Angular material.

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