HumanExcellence and Innovature Software Labs Announce Strategic GTM Partnership for the European Market
GTM specialist HumanExcellence partners with Innovature to drive go-to-market strategy and execution across Europe, with an initial focus on digital transformation for mid-market retailers.
Amsterdam / Kochi, October 6, 2026
HumanExcellence and Innovature Software Labs today announced a formal partnership through which Innovature will actively expand its proven digital solutions into European markets. HumanExcellence, a specialist in go-to-market strategy and execution, will support Innovature’s European expansion, covering market positioning, sales strategy, partner development and pipeline generation.
Innovature Software Labs, headquartered in Kochi, India, designs and delivers enterprise software solutions for retail, e-commerce, and data analytics. With a proven track record of production deployments across Asian markets, Innovature is expanding into Europe to help mid-market businesses adopt digital solutions that are affordable and quick to implement. By combining its software engineering expertise with AI enablement capabilities, Innovature delivers outcome-based technology solutions without the overhead of large system integrators.
Led by founder Marcel Doppenberg, HumanExcellence brings extensive B2B go-to-market experience across Europe. The company will support Innovature’s European expansion through its regional presence and expertise, helping drive market development, customer acquisition and partner relationships. The collaboration spans market analysis, proposition development, customer acquisition, and the build-out of a European partner network.
“European retailers are under pressure to digitise, but they don’t want multi-year mega-projects. Innovature delivers exactly what the market is asking for: proven solutions, fixed scope, fast time-to-value. My role is to build that bridge between their engineering excellence and European buyers ready to move.”
— Marcel Doppenberg, Founder, HumanExcellence
“Europe is a strategic priority for Innovature. We have the quality and the track record — now, together with HumanExcellence, we are building a commercial presence as well as bringing the latest technology solutions that will demonstrate high-quality IT engineering to European customers.”
— Ravindranath Ange Veetil, CEO, Innovature Software Labs
About HumanExcellence
HumanExcellence is a Dutch GTM consultancy specialising in fractional go-to-market strategy and execution for technology companies. The firm helps international software businesses build their European commercial presence without the fixed costs of a full-time sales organisation. www.humanexcellence.nl
About Innovature Software Labs
Innovature Software Labs is an Indian software development company with expertise in retail, e-commerce, data analytics, and enterprise applications. The company delivers end-to-end digital solutions for mid-market businesses worldwide. www.innovature.ai
Press Contact
Marcel Doppenberg | HumanExcellence marcel.doppenberg@hotmail.com
HumanExcellence en Innovature Software Labs kondigen strategische GTM-samenwerking aan voor de Europese markt
Fractional GTM-partner HumanExcellence treedt op als go-to-market partner voor Innovature in Europa, met focus op digitale transformatie voor de mid-market retailsector.
Amsterdam / Kochi, 6 oktober 2026
HumanExcellence en Innovature Software Labs hebben een formele samenwerking aangekondigd waarmee Innovature zijn bewezen digitale oplossingen actief introduceert op de Europese markt.
HumanExcellence, gespecialiseerd in fractional go-to-market strategie en executie, neemt de volledige GTM-verantwoordelijkheid op zich: van marktpositionering en salesstrategie tot partner development en pipeline-opbouw.
Innovature Software Labs, gevestigd in Kochi, India, ontwikkelt en levert enterprise softwareoplossingen voor sectoren als retail, e-commerce en data analytics. Het bedrijf heeft een bewezen track record in productie-omgevingen in Aziatische markten en richt zich nu op Europese mid-market bedrijven die zoeken naar betaalbare, snel implementeerbare digitale transformatie zonder de overhead van grote system integrators.
HumanExcellence, vertegenwoordigd door oprichter Marcel Doppenberg, brengt jarenlange ervaring in B2B GTM-executie in Europa mee en opereert als Fractional Sales Director Europe namens Innovature. De samenwerking omvat marktanalyse, propositieontwikkeling, klantacquisitie en het opbouwen van een Europees partnernetwerk.
“Europese retailers staan onder druk om te digitaliseren, maar willen geen meerjarige megaprojecten. Innovature levert precies wat de markt vraagt: bewezen oplossingen, vaste scope, snelle time-to-value. Mijn rol is die brug bouwen tussen hun engineering-excellentie en Europese kopers die klaar zijn voor verandering.”
— Marcel Doppenberg, Oprichter, HumanExcellence
“Europa is een strategische prioriteit voor Innovature. We hebben de kwaliteit en de track record — nu bouwen we, samen met HumanExcellence, de commerciële aanwezigheid die ons in staat stelt die kwaliteit te laten zien aan de juiste Europese klanten.”
— Ravindranath Ange Veetil, CEO, Innovature Software Labs
Over HumanExcellence
HumanExcellence is een Nederlands GTM-adviesbureau gespecialiseerd in fractional go-to-market strategie en executie voor technologiebedrijven. Het bedrijf helpt internationale softwarebedrijven hun Europese commerciële aanwezigheid opbouwen zonder de vaste lasten van een fulltime salesorganisatie. www.humanexcellence.nl
Over Innovature Software Labs
Innovature Software Labs is een Indiaas softwareontwikkelingsbedrijf met expertise in retail, e-commerce, data analytics en enterprise applicaties. Het bedrijf levert end-to-end digitale oplossingen voor mid-market bedrijven wereldwijd. www.innovature.ai
Contact person
Marcel Doppenberg | HumanExcellence marcel.doppenberg@hotmail.com
Safe Harbor
Certain statements in this press release concerning our future growth prospects are forward-looking statements regarding our future business expectations intended to qualify for the ‘safe harbor’ under the Private Securities Litigation Reform Act of 1995, which involve a number of risks and uncertainties that could cause actual results to differ materially from those in such forward-looking statements. Please note that the information in this press release, including any forward-looking statements, is based on assumptions we believe to be reasonable as of its publication date mentioned above. The company does not undertake to update any forward-looking statements that may be made from time to time by or on behalf of the company unless it is required by law.
Media Contact :
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