Revolutionizing Online Surveys with Efficient Video Campaign Management

In a Nutshell

A Japan-based organization partnered with us to reinvent the digital survey experience through a seamless video-based platform powered by Agora. The platform features three core modules—for campaign management, participant engagement, and centralized admin control—making surveys more interactive, efficient, and rewarding. From real-time interview scheduling to automated reward disbursements and in-platform ticket purchases, every touchpoint is optimized for both businesses and participants.

50%
Survey participants dropped out due to poor scheduling, delays in rewards, and lack of real-time communication

In a Nutshell.

A Japan-based organization partnered with us to reinvent the digital survey experience through a seamless video-based platform powered by Agora. The platform features three core modules—for campaign management, participant engagement, and centralized admin control—making surveys more interactive, efficient, and rewarding. From real-time interview scheduling to automated reward disbursements and in-platform ticket purchases, every touchpoint is optimized for both businesses and participants.

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Inside the Opportunity

  1. Campaign management required manual coordination, slowing down scheduling and execution.
  2. No real-time chat or notifications caused communication gaps during interviews.
  3. Reward disbursement was delayed due to a lack of automation, affecting participant motivation.
  4. Payment processes for ticketed surveys were slow and inefficient.
  5. Limited admin oversight reduced visibility into operations and user activity.

Inside Innovature’s Thinking

  1.  Developed a full-featured survey platform with three distinct modules:
    → Campaign creation & scheduling
    → Participant engagement & rewards
    → Centralized admin control
  2. Used Agora for smooth, real-time video interviews.
  3. Integrated Firebase Cloud Messaging to enable real-time chat and notifications.
  4. Built an automated point-based reward system, tied directly to interview duration and completion.
  5. Added a secure payment gateway for fast and reliable ticket transactions.

Inside the Impact

35%

Faster Campaign Management

50%

Increase in Participation Rates

40%

Faster Payment Processing

Client Overview

Our client is a Japan-based organization focused on enhancing survey and interview processes through innovative digital solutions. They sought to address inefficiencies in traditional systems and deliver an engaging platform that supports real-time interaction, streamlined management, and robust administrative capabilities. Their goal was to leverage technology to create seamless and user-friendly experiences for all stakeholders.

Problem Statement

The client encountered several challenges in their existing system for conducting surveys and interviews. Campaign management was inefficient, requiring significant manual coordination to handle schedules, participants, and deliverables. The lack of real-time interaction tools such as notifications and chat features hampered communication during campaigns, leading to delays and miscommunication. Furthermore, the reward system for participants was not integrated or automated, resulting in delays and dissatisfaction among monitors. Payment processing for ticket purchases was also cumbersome, causing transactional bottlenecks. Additionally, administrative control was limited, making it difficult for operators to manage customers, monitors, campaigns, and overall operations effectively.

Our Solution

To address these challenges, Innovature Labs developed the platform with advanced features tailored to meet the client’s needs. Campaign management was streamlined, enabling customers to easily schedule and monitor interviews while managing deliverables efficiently. Real-time communication was enabled using Firebase Cloud Messaging, allowing notifications and chat functionalities for seamless interaction between participants. The reward system was automated, ensuring timely and accurate point allocation based on interview durations. An integrated payment gateway provided a secure and efficient solution for ticket purchasing, eliminating transactional delays. Additionally, a centralized administrative dashboard empowered operators to oversee user activities, campaigns, sales, rewards, and campaign content effectively, resulting in improved control and transparency.

Client Benefits

The implementation of the platform delivered significant benefits to the client’s operations and user experience.

  • Campaign management became 35% faster, thanks to automation and streamlined scheduling.
  • Real-time communication and the reward system enhanced monitor engagement, leading to a 50% increase in participation rates.
  • Integrated payment processing improved ticket transaction speeds by 40%, boosting efficiency.
  • Operators experienced a 25% improvement in operational visibility, enabling quicker decision-making and better oversight.
  • Overall, customer satisfaction rose by 30% as businesses benefited from smoother interview processes and more reliable deliverables, solidifying the platform’s value as a robust solution.

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Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

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Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

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Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

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Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

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Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

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Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

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Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

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