Enhancing Financial Services: Mobile Money-Enabled Loyalty App for Top Provider
In a Nutshell
A leading Japanese financial services provider partnered with us to build a mobile-money-enabled, gamified loyalty app that personalized rewards based on user behavior and streamlined redemptions.
In a Nutshell.
A leading Japanese financial services provider partnered with us to build a mobile-money-enabled, gamified loyalty app that personalized rewards based on user behavior and streamlined redemptions.
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Inside the Opportunity
- Traditional loyalty programs lacked immediacy and personalization, reducing user engagement.
- Over 50% of users found the reward-earning process too slow or complicated.
- No mobile-money integration limited seamless reward redemptions.
- Lack of behavioral analytics prevented targeting users based on shopping patterns.
- Engagement tools like gamification and location-based targeting were missing.
Inside Innovature’s Thinking
- Built a gamified loyalty platform with badges, levels, and leaderboards to encourage regular participation.
- Enabled mobile-money-based reward redemption using AU and SoftBank integration.
- Developed a personalized reward engine based on user preferences and shopping behavior.
- Integrated location-aware notifications to deliver real-time offers and event updates.
- Implemented advanced user behavior analytics to provide insights and optimize engagement strategies.
Inside the Impact
52%
60%
100%
Client Overview
Our Client is a leading Financial service provider in Japan. They have expanded their national footprint to over 500 cities with over 1000+ dedicated branch networks having a strong presence even in non-metro cities. They follow a customer need-centric fulfilment model. The product portfolio includes Personal Loan, Business Loan, Loan Against Property, Enterprise Business Loan, Gold Loan, Car Loans, Loan against Shares, etc.
Problem Statement
When it comes to loyalty programs, experts in behavioural economics tell us that consumers respond well to temporal discounting, or immediate validation over higher-value delayed rewards. Client’s loyalty research shows time to earn an award is the most prominent loyalty pain point, with 53% of consumers saying it takes too long to earn. As such, brands should demonstrate value within 30 days to 90 days.
Our Solution
Innovature proposed an Ecommerce based customer loyalty reward platform to improve customer engagement by creating a completely immersive, user-centric, fully personalized reward shopping experience. The system also gives the chance to create an engaging customer experience on their loyalty program.
The platform supported customers to purchase items using mobile money. The solution was one of the first application which was using mobile money when the concept was introduced in Japan. The mobile money payment is enabled with providers like AU and Softbank.
Client Benefits
The client experienced a wide range of benefits from our services, as showcased in the case study. They achieved a significant 52% increase in the number of loyal customers, resulting in strengthened customer retention and heightened brand loyalty. With the integration of Mobile money, customers were able to effortlessly redeem their rewards, enhancing their overall satisfaction and engagement.
The introduction of a mobile money-enabled ecommerce platform facilitated frictionless transactions, ensuring seamless and convenient purchasing experiences. Furthermore, the implementation of location-based notifications enabled customers to stay informed about upcoming events and other enticing loyalty programs, driving participation and fostering a deeper connection with the brand. In summary, our services helped the client achieve enhanced customer loyalty, streamlined transactions, and improved engagement.
