Enhanced Market Intelligence: Privacy-Protected User Profiling With Questionnaire Solution
In a Nutshell
Innovature partnered with a global leader in market intelligence to build a dynamic, privacy-first questionnaire platform that intuitively maps user interests based on real-time responses.
The solution increased survey performance by 130%, enhanced user engagement, and delivered more accurate behavioral insights—without collecting background data.
In a Nutshell.
Innovature partnered with a global leader in market intelligence to build a dynamic, privacy-first questionnaire platform that intuitively maps user interests based on real-time responses.
The solution increased survey performance by 130%, enhanced user engagement, and delivered more accurate behavioral insights—without collecting background data.
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Inside the Opportunity
- Traditional advertising (TV, print) had high costs and low conversions.
- Users were overwhelmed with irrelevant promotions due to poor targeting.
- Recommender systems lacked accurate input from real user preferences.
- Privacy concerns limited the effectiveness of behavioral data tracking.
- Existing survey tools were static and offered low engagement.
Inside Innovature’s Thinking
- Designed a self-service, web-based questionnaire tool that adapts in real-time based on user responses.
- Ensured zero background data collection—privacy was built-in by design.
- Implemented dynamic question routing to generate more personalized insights.
- Used aggregated and anonymized response patterns to enrich market intelligence.
- Provided client-side analytics dashboards for faster decision-making.
Inside the Impact
130%
2x
100%
Client Overview
Our client is a premier global provider of market intelligence, advisory services, and events for diverse verticals based out of Japan. With the mission to help people turn their curiosity into action, they enable curious individuals and companies – including 98% of the Fortune 500 – to have conversations at scale with the people who matter most.
Problem Statement
Although traditional mode of marketing like television and newspapers reach masses and potential customers, it is less effective due to high cost and low conversion rates. From a consumer perspective, they receive lot of unnecessary promotions and irrelevant advertisements. To tackle this, recommender systems is employed to identify user interests. A survey solution is a feasible way for user profiling without infringing user privacy. Hence, Innovature developed a user interests identification solution with self-service questionnaire for user profiling and to serve them accordingly.
Our Solution
Innovature built a web questionnaire solution that generates questions intuitively based on user responses and thus analyses the interests and behaviour patterns of the user. Additionally, the solution also protects the privacy of the user as no data is collected in the background. The user himself gives answers. The results are then analyzed individually and with other people’s list who have taken the questionnaire to arrive at meaningful insights.
Client Benefits
With a remarkable 130% improvement in survey performance, the app effectively enhanced user engagement and data collection. This improvement led to more accurate and comprehensive insights into user interests. Furthermore, the app provided greater convenience by streamlining the survey process, making it easier for users to participate.
The client also gained more control over their data, enabling them to make informed decisions based on the collected information. Overall, the app’s data-driven solutions empowered the client with actionable insights for strategic decision-making.
