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Enhancing Financial Services: Mobile Money-Enabled Loyalty App for Top Provider

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52%
users in a survey said it took too long to earn rewards, leading to low engagement with traditional loyalty programs

In a Nutshell

A leading Japanese financial services provider partnered with us to build a mobile-money-enabled, gamified loyalty app that personalized rewards based on user behavior and streamlined redemptions.

Inside the Opportunity

  1. Traditional loyalty programs lacked immediacy and personalization, reducing user engagement.
  2. Over 50% of users found the reward-earning process too slow or complicated.
  3. No mobile-money integration limited seamless reward redemptions.
  4. Lack of behavioral analytics prevented targeting users based on shopping patterns.
  5. Engagement tools like gamification and location-based targeting were missing.

Inside Innovature’s Thinking

  1. Built a gamified loyalty platform with badges, levels, and leaderboards to encourage regular participation.
  2. Enabled mobile-money-based reward redemption using AU and SoftBank integration.
  3. Developed a personalized reward engine based on user preferences and shopping behavior.
  4. Integrated location-aware notifications to deliver real-time offers and event updates.
  5. Implemented advanced user behavior analytics to provide insights and optimize engagement strategies.

Inside the Impact

52%

Increase in Loyal Customer Base

60%

Rise in Reward Redemption Rate

100%

Enhanced Personalization through User Behavior Insights

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52%
users in a survey said it took too long to earn rewards, leading to low engagement with traditional loyalty programs

In a Nutshell

A leading Japanese financial services provider partnered with us to build a mobile-money-enabled, gamified loyalty app that personalized rewards based on user behavior and streamlined redemptions.

Inside the Opportunity

  1. Traditional loyalty programs lacked immediacy and personalization, reducing user engagement.
  2. Over 50% of users found the reward-earning process too slow or complicated.
  3. No mobile-money integration limited seamless reward redemptions.
  4. Lack of behavioral analytics prevented targeting users based on shopping patterns.
  5. Engagement tools like gamification and location-based targeting were missing.

Inside Innovature’s Thinking

  1. Built a gamified loyalty platform with badges, levels, and leaderboards to encourage regular participation.
  2. Enabled mobile-money-based reward redemption using AU and SoftBank integration.
  3. Developed a personalized reward engine based on user preferences and shopping behavior.
  4. Integrated location-aware notifications to deliver real-time offers and event updates.
  5. Implemented advanced user behavior analytics to provide insights and optimize engagement strategies.

Inside the Impact

52%

Increase in Loyal Customer Base

60%

Rise in Reward Redemption Rate

100%

Enhanced Personalization through User Behavior Insights

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Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

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Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

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Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

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Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

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Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

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Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

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Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

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