Global Partnership: Web App For Efficient Survey Management
In a Nutshell
A rapidly expanding global marketing research provider, headquartered in Tokyo and operating across 90+ countries, needed a more efficient alternative to traditional survey methods.
Innovature delivered a cloud-based survey management platform that streamlined operations, integrated advanced tagging and search functionality, and reduced manual workload by 70%, saving 35% of team time and driving significant cost efficiencies.
Inside the Opportunity
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Legacy Data Collection Was Slowing Down Growth: Traditional survey methods were time-consuming and inefficient, creating bottlenecks in research delivery.
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Cost Pressures Were Mounting: Manual operations and inefficient workflows increased operational costs and slowed ROI.
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Data Search & Management Were Fragmented: Finding the right survey data was complex due to lack of structured tagging or advanced search tools.
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Security & Confidentiality Were Critical: As a global player, maintaining secure, centralized, and compliant data handling was non-negotiable.
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Urgent Need for Scalable, Cloud-Based Tools: With offices in 50+ countries, the client needed a flexible, centralized platform for managing survey operations.
Inside Innovature’s Thinking
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Custom Cloud-Based Survey Management Tool: Innovature built a scalable web application hosted in the cloud for managing and distributing surveys.
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Smart Tag Management System: Tags included metadata such as audience, date, and subject—enabling faster categorization and retrieval.
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Advanced Survey Search Functionality: Users could filter surveys using keywords, tags, date ranges, and other metadata to locate insights instantly.
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User Management Features: Robust user-role controls were integrated for smooth access management across global teams.
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Reengineered Logic via Third-Party Data Analysis: Client’s legacy logic was optimized by analyzing output data and redesigning the survey workflow.
Inside the Impact
70%
35%
50+
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In a Nutshell
A rapidly expanding global marketing research provider, headquartered in Tokyo and operating across 90+ countries, needed a more efficient alternative to traditional survey methods.
Innovature delivered a cloud-based survey management platform that streamlined operations, integrated advanced tagging and search functionality, and reduced manual workload by 70%, saving 35% of team time and driving significant cost efficiencies.
Inside the Opportunity
-
Legacy Data Collection Was Slowing Down Growth: Traditional survey methods were time-consuming and inefficient, creating bottlenecks in research delivery.
-
Cost Pressures Were Mounting: Manual operations and inefficient workflows increased operational costs and slowed ROI.
-
Data Search & Management Were Fragmented: Finding the right survey data was complex due to lack of structured tagging or advanced search tools.
-
Security & Confidentiality Were Critical: As a global player, maintaining secure, centralized, and compliant data handling was non-negotiable.
-
Urgent Need for Scalable, Cloud-Based Tools: With offices in 50+ countries, the client needed a flexible, centralized platform for managing survey operations.
Inside Innovature’s Thinking
-
Custom Cloud-Based Survey Management Tool: Innovature built a scalable web application hosted in the cloud for managing and distributing surveys.
-
Smart Tag Management System: Tags included metadata such as audience, date, and subject—enabling faster categorization and retrieval.
-
Advanced Survey Search Functionality: Users could filter surveys using keywords, tags, date ranges, and other metadata to locate insights instantly.
-
User Management Features: Robust user-role controls were integrated for smooth access management across global teams.
-
Reengineered Logic via Third-Party Data Analysis: Client’s legacy logic was optimized by analyzing output data and redesigning the survey workflow.

