Global Partnership: Web App For Efficient Survey Management

70%
of survey and recruitment tasks previously required manual intervention

In a Nutshell

A rapidly expanding global marketing research provider, headquartered in Tokyo and operating across 90+ countries, needed a more efficient alternative to traditional survey methods.

Innovature delivered a cloud-based survey management platform that streamlined operations, integrated advanced tagging and search functionality, and reduced manual workload by 70%, saving 35% of team time and driving significant cost efficiencies.

Inside the Opportunity

  1. Legacy Data Collection Was Slowing Down Growth: Traditional survey methods were time-consuming and inefficient, creating bottlenecks in research delivery.

  2. Cost Pressures Were Mounting: Manual operations and inefficient workflows increased operational costs and slowed ROI.

  3. Data Search & Management Were Fragmented: Finding the right survey data was complex due to lack of structured tagging or advanced search tools.

  4. Security & Confidentiality Were Critical: As a global player, maintaining secure, centralized, and compliant data handling was non-negotiable.

  5. Urgent Need for Scalable, Cloud-Based Tools: With offices in 50+ countries, the client needed a flexible, centralized platform for managing survey operations.

Inside Innovature’s Thinking

  1. Custom Cloud-Based Survey Management Tool: Innovature built a scalable web application hosted in the cloud for managing and distributing surveys.

  2. Smart Tag Management System: Tags included metadata such as audience, date, and subject—enabling faster categorization and retrieval.

  3. Advanced Survey Search Functionality: Users could filter surveys using keywords, tags, date ranges, and other metadata to locate insights instantly.

  4. User Management Features: Robust user-role controls were integrated for smooth access management across global teams.

  5. Reengineered Logic via Third-Party Data Analysis: Client’s legacy logic was optimized by analyzing output data and redesigning the survey workflow.

Inside the Impact

70%

Reduction in human intervention across survey and recruitment workflows

35%

More time saved for the research team—boosting productivity and turnaround

50+

Global offices are now powered by a single cloud platform

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Download the Complete Project Walkthrough

70%
of survey and recruitment tasks previously required manual intervention

In a Nutshell

A rapidly expanding global marketing research provider, headquartered in Tokyo and operating across 90+ countries, needed a more efficient alternative to traditional survey methods.

Innovature delivered a cloud-based survey management platform that streamlined operations, integrated advanced tagging and search functionality, and reduced manual workload by 70%, saving 35% of team time and driving significant cost efficiencies.

Inside the Opportunity

  1. Legacy Data Collection Was Slowing Down Growth: Traditional survey methods were time-consuming and inefficient, creating bottlenecks in research delivery.

  2. Cost Pressures Were Mounting: Manual operations and inefficient workflows increased operational costs and slowed ROI.

  3. Data Search & Management Were Fragmented: Finding the right survey data was complex due to lack of structured tagging or advanced search tools.

  4. Security & Confidentiality Were Critical: As a global player, maintaining secure, centralized, and compliant data handling was non-negotiable.

  5. Urgent Need for Scalable, Cloud-Based Tools: With offices in 50+ countries, the client needed a flexible, centralized platform for managing survey operations.

Inside Innovature’s Thinking

  1. Custom Cloud-Based Survey Management Tool: Innovature built a scalable web application hosted in the cloud for managing and distributing surveys.

  2. Smart Tag Management System: Tags included metadata such as audience, date, and subject—enabling faster categorization and retrieval.

  3. Advanced Survey Search Functionality: Users could filter surveys using keywords, tags, date ranges, and other metadata to locate insights instantly.

  4. User Management Features: Robust user-role controls were integrated for smooth access management across global teams.

  5. Reengineered Logic via Third-Party Data Analysis: Client’s legacy logic was optimized by analyzing output data and redesigning the survey workflow.

Inside the Impact

70%

Reduction in human intervention across survey and recruitment workflows

35%

More time saved for the research team—boosting productivity and turnaround

50+

Global offices are now powered by a single cloud platform

Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

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Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

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Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

Image of Tiby, on of Innovature's Co-founders

Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

Image of Meghna George, the HR manager

Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

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Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

Image of Gijo Sivan, Global CEO of Innovature

Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

Image of Ravindranath, CEO of Innovature Americas