Global Partnership: Web App For Efficient Survey Management
In a Nutshell
A rapidly expanding global marketing research provider, headquartered in Tokyo and operating across 90+ countries, needed a more efficient alternative to traditional survey methods.
Innovature delivered a cloud-based survey management platform that streamlined operations, integrated advanced tagging and search functionality, and reduced manual workload by 70%, saving 35% of team time and driving significant cost efficiencies.
In a Nutshell.
A rapidly expanding global marketing research provider, headquartered in Tokyo and operating across 90+ countries, needed a more efficient alternative to traditional survey methods.
Innovature delivered a cloud-based survey management platform that streamlined operations, integrated advanced tagging and search functionality, and reduced manual workload by 70%, saving 35% of team time and driving significant cost efficiencies.
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Inside the Opportunity
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Legacy Data Collection Was Slowing Down Growth: Traditional survey methods were time-consuming and inefficient, creating bottlenecks in research delivery.
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Cost Pressures Were Mounting: Manual operations and inefficient workflows increased operational costs and slowed ROI.
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Data Search & Management Were Fragmented: Finding the right survey data was complex due to lack of structured tagging or advanced search tools.
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Security & Confidentiality Were Critical: As a global player, maintaining secure, centralized, and compliant data handling was non-negotiable.
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Urgent Need for Scalable, Cloud-Based Tools: With offices in 50+ countries, the client needed a flexible, centralized platform for managing survey operations.
Inside Innovature’s Thinking
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Custom Cloud-Based Survey Management Tool: Innovature built a scalable web application hosted in the cloud for managing and distributing surveys.
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Smart Tag Management System: Tags included metadata such as audience, date, and subject—enabling faster categorization and retrieval.
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Advanced Survey Search Functionality: Users could filter surveys using keywords, tags, date ranges, and other metadata to locate insights instantly.
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User Management Features: Robust user-role controls were integrated for smooth access management across global teams.
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Reengineered Logic via Third-Party Data Analysis: Client’s legacy logic was optimized by analyzing output data and redesigning the survey workflow.
Inside the Impact
70%
35%
50+
Client Overview
Our customer is a quickly-expanding international marketing research and digital marketing solutions provider. With its main headquarters in Tokyo, the company also has 50 other offices scattered across the globe in places like the Americas, Europe, the Middle East, Africa, and Asia- Pacific. It serves more than 4,200 brands and agencies located in over 90 countries with a team of 2,500 experts.
Problem Statement
Despite the importance of market research in informing business decisions, traditional methods of data collection are often time-consuming, costly. As a result, there is a need for a cost-effective and efficient survey platform that allows market research companies to easily gather and analyze large amounts of data while maintaining data security and confidentiality.
Our Solution
Innovature developed a survey management web application in cloud environment for producing and distributing survey templates. The three main features are the survey tag management, user management and advanced survey search.
The tags contain information such as the survey subject, target audience, and the date it was created. By managing these tags effectively our customer can easily find and analyze the survey data they need. Advanced survey search allows users to search for surveys based on specific criteria. This can include keywords, tags, date ranges, and other information associated with the survey.
Client Benefits
The project was successfully delivered on a short schedule, aligning with the customer release plan and ensuring timely implementation. Through the analysis of output data from the client’s third-party system, the business logic and flow were redesigned and reengineered, optimizing efficiency. The return on investment was remarkable, with a 70% reduction in human intervention throughout the survey and recruitment process, saving 35% of the team’s productive time. These improvements streamlined operations, enhanced productivity, and yielded substantial time and cost savings for the client.
