Unleashing A Marine Adventure: Creating A Reservation Site For Key Industry Player
In a Nutshell
Our client, a leader in marine tourism in Japan wanted to develop a comprehensive Marine Experience Portal (MEP) to enable users to discover, compare, and book marine leisure activities—like snorkeling, boat tours, and scuba diving—with ease, enabling activity listings, user reviews, weather forecasts, and interactive maps among other features.
In a Nutshell.
Our client, a leader in marine tourism in Japan wanted to develop a comprehensive Marine Experience Portal (MEP) to enable users to discover, compare, and book marine leisure activities—like snorkeling, boat tours, and scuba diving—with ease, enabling activity listings, user reviews, weather forecasts, and interactive maps among other features.
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Inside the Opportunity
- Most marine tour operators had minimal online presence, restricting visibility and bookings.
- Customers lacked a centralized platform to compare and reserve marine activities.
- Offline booking models caused high operational inefficiencies.
- No integrated way to manage boat schedules, rental pricing, or customer feedback.
- Delayed go-to-market cycles due to fragmented systems and manual workflows.
Inside Innovature’s Thinking
- Developed a Centralized Marine Experience Portal catering to normal users, marine businesses, and platform managers.
- Integrated dynamic reservation frames, weather/sea condition data, and interactive planning maps.
- Streamlined business onboarding to digitize listings and reduce setup time.
- Ensured mobile responsiveness and multilingual support to scale globally.
Inside the Impact
90%
99%
100%
Client Overview
Our client is a trusted name in the worldwide marine industry. They have a strong heritage as an established and influential presence in the world’s leading boating markets. The Marine Experience Portal (MEP) was developed by our team to provide a user-friendly way for people to discover, reserve, and book activities in the marine leisure activities.
Problem Statement
Marine leisure activities such as scuba diving, snorkeling, and boat tours are increasingly popular, but finding reliable and detailed information on these activities can be difficult. Many tour operators have limited online presence, and it is often difficult to compare and book activities from different providers. The problem that we are trying to solve is to create a centralized, user-friendly platform that makes it easy for people to discover, compare, and book marine leisure activities. This platform will provide detailed information on various activities, allow for easy online booking and reservation, and offer interactive maps and guides to help users plan and navigate their marine adventure.
Our Solution
The Marine Experience Portal we developed targets three user types and grants them exclusive access to specific services and features.
- Normal users
- Marine business users (The business who provide the activity services)
- Administrators and Operators
Normal users can search, browse, reserve/purchase marine activities through the system, and also can post reviews and ratings for the purchased activies.Marine business users can register and sell marine activities through the system (activity details, price, reservation frame), also can register boats (rentable dates/price/boat information) and manage reservations and sales. The operation administrators can view/ edit / delete / add contents of normal users and marine business users and also can manage payments and sales.
Client Benefits
In the first version, we successfully incorporated an outstanding 90% of major features from the competitor’s service, surpassing expectations and providing a comprehensive solution from the start. By migrating 99% of offline activities to online platforms, we revolutionized their operations, improving efficiency and accessibility.
The business registration process was simplified, reducing complexity and saving time for both the client and their customers. Most importantly, we ensured on-time delivery, meeting deadlines, and enabling the client to launch their solution as planned. In summary, our services delivered feature-rich solutions, streamlined operations, simplified processes, and punctual delivery, leading to a highly successful outcome for our client.
