Product & Experience Design

We design products that resonates with user

We believe great design is not just how it looks — but how it works. Our design philosophy puts the user at the center, marrying aesthetics with utility to build products people love to use. Whether it’s shaping the UX of a SaaS product, designing inclusive mobile apps, or defining design systems — we bring clarity, creativity, and conversion together.

What sets us apart

From wireframe to workflow, we craft experiences that create business impact.

Our core belief is to create experiences that sticks into users mind.

Our 4-Stage Design Framework

01

Research & Discovery

We begin by deeply understanding user behavior, market dynamics, and your business goals. Using stakeholder workshops, user interviews, and competitor audits — we uncover the “why” behind every design decision.

02

Experience Architecture

This is where flow meets function. We build user journeys, information architecture, wireframes, and interaction models to align with intuitive usage and user intent.

03

Visual Designing

We turn wireframes into wow. From UI design to interactive prototypes, our design team brings your brand to life through compelling visuals, accessibility-first layouts, and responsive design systems.

04

Development Handoff

Our Figma-to-code workflows, annotated prototypes, and design system libraries ensure developers can build. exactly what was designed — no broken experiences, no guesswork.

Core Services We Offer

UX Research & Strategy

Insight-driven design begins with listening. We use qualitative and quantitative research to define your users’ real needs, pain points, and motivations.

Wireframing & Prototyping

Test ideas fast without writing code. Our low-fidelity and high-fidelity prototypes help validate concepts early and reduce time-to-market.

UI Design & Design Systems

We create pixel-perfect, scalable interfaces that reflect your brand. Design systems ensure consistency across products, platforms, and future updates.

Mobile-First & Responsive Design

We design with agility — ensuring seamless experience across devices and screen sizes. From mobile-first to full-scale enterprise dashboards.

Accessibility & Inclusive Design

We go beyond compliance. Our design practices embed accessibility from Day 1, ensuring your product is usable by everyone, regardless of ability.

Usability Testing & Design Validation

Before launch, we test interfaces with real users to uncover friction, confusion, or drop-offs — making informed refinements before handoff.

Ready to reimagine your digital experience ?

Whether you are looking for the insight driven strategy for your UX or to design systems , we got you!

FAQ

Absolutely. We can work independently or alongside your developers, offering full design deliverables ready for handoff.

Both. We’ve crafted clean, intuitive experiences for B2C apps, enterprise dashboards, internal tools, and admin portals.

Yes. Through product workshops and MVP scoping, we help you define what to build — not just how it looks.

We offer design retainers and ongoing collaboration to help evolve the product as you grow.

Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

wahbe

Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

Tiby

Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.