Collaborative Success: 100m+ Global Downloads For Food Tech’s Recipe App
In a Nutshell
A leading Japanese food tech company partnered with us to build an intuitive recipe app featuring offline access and smart device integration — transforming cooking into a seamless and interactive experience.
In a Nutshell.
A leading Japanese food tech company partnered with us to build an intuitive recipe app featuring offline access and smart device integration — transforming cooking into a seamless and interactive experience.
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Inside the Opportunity
- Growing interest in diverse cuisines requires recipe apps to be user-friendly and accessible during cooking.
- Lack of hands-free access limits convenience for users managing multiple cooking tasks simultaneously.
- Offline recipe availability is essential for users with inconsistent internet connectivity.
- Users want tools that simplify ingredient management and shopping for an enhanced cooking experience.
- Existing apps fail to offer dynamic recipe databases that keep content fresh and relevant.
Inside Innovature’s Thinking
- Developed a universal recipe app with a constantly updated, user-generated recipe database.
- Designed an intuitive interface with clear navigation, light backgrounds, and engaging visuals for ease of use.
- Integrated hands-free control via Alexa and Google Home for effortless access while cooking.
- Enabled offline access to recipes, ensuring usability even without an internet connection.
- Included a smart supplies manager, allowing users to search recipes based on available ingredients or create shopping lists.
Inside the Impact
60
40
100%
Client Overview
The client is a food tech company based out of Japan. They serve the food industry by considering cost-saving energy economics and low capital investment to maximize profit. They have developed a unique Technology-based price reengineering model to minimize the production cost without disturbing quality parameters.
Problem Statement
With the increasing use of mobile phones and the internet, the general public is eager to experiment with different cuisines. A recipe application enabled with detailed instructions, including videos, and the ability to purchase items based on the cuisine is the need of the hour. The platform should also provide actionable insights into the current trends and how the users are responding to different cuisines.
Our Solution
Innovature wanted to step aside from the traditional recipe app where users save the directory of the favourite meals taken from the app and add their recipes. We proposed a system to create a bit more universal food app for users who love cooking. It also includes a constantly updates recipe database.
The application has a supplies manager to make the user experience more extended by allowing the users to find the recipes by the supplies they currently had at home or create a shopping list to buy ingredients that were missing. The application layout is structured around intuitive navigation, high readability, light background, and eye-catching visuals. The light and airy background set the effective space for a variety of photos and graphics that may come with the recipes.
Now they are Japan’s largest recipe sharing service allowing visitors to upload and search through original, user-created recipes.
Client Benefits
Our clients enjoyed a range of benefits from our services. With our platform, they could tap into a massive user base, reaching 60 million monthly unique users in Japan and 40 million globally. This extensive reach enabled our clients to connect with a diverse community of home cooks, fostering knowledge exchange, asking questions, and sharing ideas.
They were able to showcase culinary creations by sharing photos, inspiring others to try their recipes. This not only promoted engagement but also built a sense of community and creativity. With our platform, our clients were able to leverage the power of a large user network to expand their reach, share their passion for cooking, and inspire others.
