Creating AI-Infused RCS Messaging: Collaboration with Telecom Giant
40%
Rise in customer interaction after switching from outdated SMS to an RCS-based platform with AI chatbots
In a Nutshell
A telecom leader in Japan wanted to upgrade from outdated SMS to a modern messaging system supporting rich media and chat features. Innovature built an RCS-based platform with AI chatbots that personalized conversations, increased engagement, and streamlined operations, driving a 40% rise in customer interaction and delivering rich consumer insights.
Inside the Opportunity
- SMS has become obsolete as it lacks the live chat functionality of instant messaging apps.
- Competitors moved to third-party apps like WhatsApp or LINE, our client wanted to retain customer engagement within their ecosystem.
- The challenge was to build a future-ready messaging infrastructure that supports multimedia and integrated live chat with AI for faster resolution.
- The client required personalized conversations based on real-time sentiment.
- The requirement to enable transactional services like bookings and alerts via one interface.
Inside Innovature’s Thinking
- Deployed GSMA RCS-based messaging platform, which enabled rich media support(Images, videos, payment links) replacing outdated SMS and bringing an app-like experience to messaging.
- Integrated AI-powered chatbots, which delivered real-time, personalized assistance for tasks ranging from booking flight tickets, shopping and booking reservations- all within the messaging thread.
- Chatbots analyzed sentiment and tone to adapt responses, creating emotionally aware and customer-centric conversations.
- Collected actionable customer behavior data to power business decisions, targeted campaigns, and deeper user understanding.
Inside the Impact
40%
Increase in customer engagement
100%
Access to rich datasets offering deep insights into consumer behavior and market trends
100%
Streamlined operations through automation
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Download the Complete Project Walkthrough
40%
Rise in customer interaction after switching from outdated SMS to an RCS-based platform with AI chatbots
In a Nutshell
A telecom leader in Japan wanted to upgrade from outdated SMS to a modern messaging system supporting rich media and chat features. Innovature built an RCS-based platform with AI chatbots that personalized conversations, increased engagement, and streamlined operations, driving a 40% rise in customer interaction and delivering rich consumer insights.
Inside the Opportunity
- SMS has become obsolete as it lacks the live chat functionality of instant messaging apps.
- Competitors moved to third-party apps like WhatsApp or LINE, our client wanted to retain customer engagement within their ecosystem.
- The challenge was to build a future-ready messaging infrastructure that supports multimedia and integrated live chat with AI for faster resolution.
- The client required personalized conversations based on real-time sentiment.
- The requirement to enable transactional services like bookings and alerts via one interface.
Inside Innovature’s Thinking
- Deployed GSMA RCS-based messaging platform, which enabled rich media support(Images, videos, payment links) replacing outdated SMS and bringing an app-like experience to messaging.
- Integrated AI-powered chatbots, which delivered real-time, personalized assistance for tasks ranging from booking flight tickets, shopping and booking reservations- all within the messaging thread.
- Chatbots analyzed sentiment and tone to adapt responses, creating emotionally aware and customer-centric conversations.
- Collected actionable customer behavior data to power business decisions, targeted campaigns, and deeper user understanding.
Inside the Impact
40%
Increase in customer engagement
100%
Access to rich datasets offering deep insights into consumer behavior and market trends
100%
Streamlined operations through automation
