Enhanced Market Intelligence: Privacy-Protected User Profiling With Questionnaire Solution




User Interest’s Identification


Market Intelligence



In a Nutshell.

  • Innovature developed a web questionnaire solution for a premier global provider of market intelligence based in Japan.
  • The solution generates intuitive questions based on user responses, analyzing their interests and behavior patterns while protecting user privacy.
  • The app led to a 130% improvement in survey performance, enhanced user engagement, and provided the client with accurate insights for informed decision-making.

To Know More About Us

Client Overview

Our client is a premier global provider of market intelligence, advisory services, and events for diverse verticals based out of Japan. With the mission to help people turn their curiosity into action, they enable curious individuals and companies – including 98% of the Fortune 500 – to have conversations at scale with the people who matter most.

Problem Statement

Although traditional mode of marketing like television and newspapers reach masses and potential customers, it is less effective due to high cost and low conversion rates. From a consumer perspective, they receive lot of unnecessary promotions and irrelevant advertisements. To tackle this, recommender systems is employed to identify user interests. A survey solution is a feasible way for user profiling without infringing user privacy. Hence, Innovature developed a user interests identification solution with self-service questionnaire for user profiling and to serve them accordingly.

Our Solution

Innovature built a web questionnaire solution that generates questions intuitively based on user responses and thus analyses the interests and behaviour patterns of the user. Additionally, the solution also protects the privacy of the user as no data is collected in the background. The user himself gives answers. The results are then analyzed individually and with other people’s list who have taken the questionnaire to arrive at meaningful insights.

Client Benefits

With a remarkable 130% improvement in survey performance, the app effectively enhanced user engagement and data collection. This improvement led to more accurate and comprehensive insights into user interests. Furthermore, the app provided greater convenience by streamlining the survey process, making it easier for users to participate.

The client also gained more control over their data, enabling them to make informed decisions based on the collected information. Overall, the app’s data-driven solutions empowered the client with actionable insights for strategic decision-making.


Related Posts

Jesper Bågeman

Partner, Technology

Jesper Bågeman is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.


Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.


Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.


Unnikrishnan S

Vice president

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.


Gijo M S

CEO , Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.


Ravindranath A V

CEO India, Americas & EMEA

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.