Enhanced Market Intelligence: Privacy-Protected User Profiling With Questionnaire Solution
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In a Nutshell.
- Innovature developed a web questionnaire solution for a premier global provider of market intelligence based in Japan.
- The solution generates intuitive questions based on user responses, analyzing their interests and behavior patterns while protecting user privacy.
- The app led to a 130% improvement in survey performance, enhanced user engagement, and provided the client with accurate insights for informed decision-making.
Interested to know more?
Client Overview
Our client is a premier global provider of market intelligence, advisory services, and events for diverse verticals based out of Japan. With the mission to help people turn their curiosity into action, they enable curious individuals and companies – including 98% of the Fortune 500 – to have conversations at scale with the people who matter most.
Problem Statement
Although traditional mode of marketing like television and newspapers reach masses and potential customers, it is less effective due to high cost and low conversion rates. From a consumer perspective, they receive lot of unnecessary promotions and irrelevant advertisements. To tackle this, recommender systems is employed to identify user interests. A survey solution is a feasible way for user profiling without infringing user privacy. Hence, Innovature developed a user interests identification solution with self-service questionnaire for user profiling and to serve them accordingly.
Our Solution
Innovature built a web questionnaire solution that generates questions intuitively based on user responses and thus analyses the interests and behaviour patterns of the user. Additionally, the solution also protects the privacy of the user as no data is collected in the background. The user himself gives answers. The results are then analyzed individually and with other people’s list who have taken the questionnaire to arrive at meaningful insights.
Client Benefits
With a remarkable 130% improvement in survey performance, the app effectively enhanced user engagement and data collection. This improvement led to more accurate and comprehensive insights into user interests. Furthermore, the app provided greater convenience by streamlining the survey process, making it easier for users to participate.
The client also gained more control over their data, enabling them to make informed decisions based on the collected information. Overall, the app’s data-driven solutions empowered the client with actionable insights for strategic decision-making.
