Empowering Morning Market: 250+ Shops Offer Personalized Online Shopping With Our Help
In a Nutshell
When COVID-19 forced one of Japan’s oldest and most beloved morning markets to close its gates, over 250 small vendors were left without a way to reach their customers. Together with the organizers, we built a digital marketplace that helped these vendors stay connected with their community — and helped customers rediscover their favorite local products online.
In a Nutshell.
When COVID-19 forced one of Japan’s oldest and most beloved morning markets to close its gates, over 250 small vendors were left without a way to reach their customers. Together with the organizers, we built a digital marketplace that helped these vendors stay connected with their community — and helped customers rediscover their favorite local products online.
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Inside the Opportunity
- The pandemic brought operations to a halt, cutting off income for vendors who relied entirely on daily footfall.
- Many loyal customers — especially older shoppers — struggled with online platforms and needed a simpler way to shop.
- Without digital infrastructure, vendors couldn’t manage payments, orders, or product visibility.
- Cart abandonment was high due to unfamiliar interfaces and slow browsing, especially for senior users.
- The market needed a way to retain its community feel — even when accessed through a screen.
Inside Innovature’s Thinking
- We designed a clean, user-friendly digital storefront inspired by the physical market layout — easy to navigate even for first-time users.
- Integrated AI and machine learning to recommend products based on individual shopping habits, helping reduce decision fatigue.
- Enabled multiple secure payment options, including digital wallets and bank transfers, removing friction for both vendors and customers.
- Built vendor dashboards to simplify inventory, orders, and promotions — allowing sellers to stay in control without technical know-how.
- Supported targeted promotions so vendors could highlight items to customers most likely to buy — mimicking in-person interactions.
Inside the Impact
75%
50%
40%
Client Overview
Our Client is a traditional Morning Market organizer based out of Japan. The Morning Market boasts approximately 250 stores offering take-home souvenirs, seafood, vegetables, fruit, sweets, and other FMCG products. The Morning Market is open for business from as early as 5 am (6 am during the winter) and closes at noon.
Problem Statement
The outbreak of Covid 19 forced the morning market to close temporarily, causing a hard time for both the customers and shop owners. Senior citizens represent a major share of customers who aren’t very familiar with online grocery shopping and might take a lot of time building their order, leading to a high percentage of abandoned baskets. As to help with the situation, an online shopping platform enabled with AI & ML and an easy-to-use user interface will address the problem. The platform should be capable enough to suggest personalized shopping lists depending on the customer buying pattern. The suggested online platform with an easy-to-use user interface and personalized shopping list can reduce the resistance for customers over new technology and make sure that the market is functional digitally with 25% more efficiency.
Our Solution
Innovature proposed a personalized digital experience that focuses on the customers’ needs and goals throughout their shopping experience. From the moment they start searching to the moment they check out; their user experience is optimized based on their preferences. To the customer, it will seem like a personal shopper takes them by the hand and leads them along shelves that are stocked with products, deals, and content specifically selected for them.
We provided a bigger and higher value shopping basket as retailers with a personalized experience notice their customers tend to put more value in their shopping basket, and they do it faster – leading to more and higher value check-outs. We also helped to do targeted promotion of their brand products to specific groups of customers. This is the online equivalent of displaying a brand on the most visible shelves to the customers who are most interested in specific products.
Client Benefits
Our clients were delighted with a myriad of impressive benefits through our services. They experienced a truly personalized digital experience, perfectly tailored to their unique preferences and needs. Our cutting-edge inventory and order management system revolutionized their operations, leading to a staggering 50% increase in efficiency. Moreover, we successfully shattered customer resistance towards online ordering platforms, resulting in a remarkable 75% boost in digital sales.
With our innovative solutions, our clients achieved a fully virtual operation, eliminating the need for physical infrastructure and enabling a cost-saving of up to 40%. These exceptional results empowered businesses to thrive in the digital landscape and exceed customer expectations.
