Global Partnership: Web App For Efficient Survey Management




Survey Management


Market Research



In a Nutshell.

  • An international marketing research provider sought an efficient solution for survey management to overcome the limitations of traditional data collection methods.
  • Innovature developed a cloud-based web application, incorporating advanced search capabilities, survey tag management, and user management features.
  • Implemented solution yielded significant time and cost savings, streamlining survey operations and enhancing data management.

To Know More About Us

Client Overview

Our customer is a quickly-expanding international marketing research and digital marketing solutions provider. With its main headquarters in Tokyo, the company also has 50 other offices scattered across the globe in places like the Americas, Europe, the Middle East, Africa, and Asia- Pacific. It serves more than 4,200 brands and agencies located in over 90 countries with a team of 2,500 experts.

Problem Statement

Despite the importance of market research in informing business decisions, traditional methods of data collection are often time-consuming, costly. As a result, there is a need for a cost-effective and efficient survey platform that allows market research companies to easily gather and analyze large amounts of data while maintaining data security and confidentiality.

Our Solution

Innovature developed a survey management web application in cloud environment for producing and distributing survey templates. The three main features are the survey tag management, user management and advanced survey search.

The tags contain information such as the survey subject, target audience, and the date it was created. By managing these tags effectively our customer can easily find and analyze the survey data they need. Advanced survey search allows users to search for surveys based on specific criteria. This can include keywords, tags, date ranges, and other information associated with the survey.

Client Benefits

The project was successfully delivered on a short schedule, aligning with the customer release plan and ensuring timely implementation. Through the analysis of output data from the client’s third-party system, the business logic and flow were redesigned and reengineered, optimizing efficiency. The return on investment was remarkable, with a 70% reduction in human intervention throughout the survey and recruitment process, saving 35% of the team’s productive time. These improvements streamlined operations, enhanced productivity, and yielded substantial time and cost savings for the client.


Jesper Bågeman

Partner, Technology

Jesper Bågeman is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.


Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.


Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.


Unnikrishnan S

Vice president

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.


Gijo M S

CEO , Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.


Ravindranath A V

CEO India, Americas & EMEA

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.