Innovating Event Management: Global Platform Design
In a Nutshell
Our client, the Japan division of a global network enablement provider, needed a robust, digital-first solution to modernize how business events were organized and experienced—especially in a post-COVID landscape where real-time insights and interactivity became non-negotiable.
Innovature delivered a feature-rich, cloud-based event platform that transformed both visitor and organizer experiences. From interactive floor maps and booth rankings to real-time heat maps and access control via QR codes, the application provided deep visibility into audience movement, engagement levels, and behavioral trends. Organizers gained a powerful dashboard to streamline operations, track analytics in real time, manage ticketing, and access historical data for post-event planning. The solution not only increased operational efficiency by 35% but also played a vital role in crossing a major adoption milestone: over 30 million downloads worldwide.
In a Nutshell.
Our client, the Japan division of a global network enablement provider, needed a robust, digital-first solution to modernize how business events were organized and experienced—especially in a post-COVID landscape where real-time insights and interactivity became non-negotiable.
Innovature delivered a feature-rich, cloud-based event platform that transformed both visitor and organizer experiences. From interactive floor maps and booth rankings to real-time heat maps and access control via QR codes, the application provided deep visibility into audience movement, engagement levels, and behavioral trends. Organizers gained a powerful dashboard to streamline operations, track analytics in real time, manage ticketing, and access historical data for post-event planning. The solution not only increased operational efficiency by 35% but also played a vital role in crossing a major adoption milestone: over 30 million downloads worldwide.
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Inside the Opportunity
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Post-COVID, the demand for digital-first event solutions skyrocketed.
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Existing tools lacked real-time analytics and visitor behavior insights.
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Organizers needed the ability to monitor and adapt event experiences as they unfolded.
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Manual data analysis led to slow post-event planning and budgeting.
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A user experience gap existed in navigation, engagement, and live interaction.
Inside Innovature’s Thinking
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Real-time interactive floor maps for live location tracking.
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Booth and seminar search with playback of interpretation sessions along with QR code-based lounge access and booth visit history.
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Cab reservations and additional attendee conveniences.
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Live heatmaps and analytics showing footfall, booth popularity, and entry-exit trends
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Exhibitor tools like digital brochures and visitor engagement analytics
Inside the Impact
35%
30M+
40%
Client Overview
A leading global platform provider — enabling businesses to connect, collaborate, and expand internationally — needed an innovative solution to power their digital event experience during and after the pandemic. They turned to Innovature to develop a powerful event management application with real-time heatmaps, booth analytics, smart access features, and seamless attendee navigation.
The result was a complete transformation: from reimagining visitor journeys to unlocking new efficiencies for event organizers, the platform enhanced engagement, ensured accurate live analytics, and scaled globally — with over 30 million downloads and a 35% boost in operational efficiency.
Problem Statement
The outbreak of the covid pandemic has witnessed a dramatic increase in the need for software- enabled event management platforms. The process of obtaining all the relevant data, analyze it quickly, surface actionable insights, drive them back into operational systems, and then orchestrating the events as they’re still unfolding is challenging. The ability to catch people or things ‘in the act’, and affect the outcome, is critical. Better Analytics for Analysing and Planning the Event allows event planners to spot hidden details about their audience, especially their preferences and behaviours. This makes post-event analysis clearer and easier, allowing for more precise planning and budgeting of future events.
Our Solution
The application we delivered enabled the client to offer an all-new event experience. The application provided an aboard of extensive features for visitors including an Interactive Floor Map to show their live location, Booth Search and Seminar Search, Playback of simultaneous interpretation sessions, real-time booth ranking, QR code for users to check availability and location of each lounge for convenient access, history of booths visited on a day, cab reservation facility and much more
The live event analysis capabilities of the application helped the client to get accurate analytics on the number of people attending the event at any point of time, the number of people at each booth, and the entry-exit statistics of visitors, which in turn helped them in analyzing visitor trends. The real-time heat map feature gave both organizers and visitors analyze visitor density at any point in the event venue.
Client Benefits
The platform provided interactive user experiences, enhancing attendee engagement and satisfaction. The efficiency of organizers increased by an impressive 35%, streamlining operations and improving productivity. Additionally, the project was delivered on time, ensuring a seamless implementation process. Furthermore, the platform played a crucial role in achieving a remarkable milestone of 30 million worldwide downloads, expanding the client’s reach and impact on a global scale. Overall, the platform delivered valuable outcomes for the client, revolutionizing event management and analysis.
