Innovating Event Management: Global Platform Design
CLIENT
SERVICES
INDUSTRY
LOCATION
In a Nutshell.
- Our client needed a global event solution with real-time heat maps, booth ranking, navigation, and smart access.
- The solution we developed provided exhibitors with visitor analytics, real-time visitor information, customer engagement tools, and digital brochures.
- Additionally, our comprehensive solution included organizer functionalities like event ticketing, branding, marketing, analytics, and historical visitor data.
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Interested to know more?
In a Nutshell.
- Our client needed a global event solution with real-time heat maps, booth ranking, navigation, and smart access.
- The solution we developed provided exhibitors with visitor analytics, real-time visitor information, customer engagement tools, and digital brochures.
- Additionally, our comprehensive solution included organizer functionalities like event ticketing, branding, marketing, analytics, and historical visitor data.
CONTACT US
Interested to know more?
Client Overview
Our customer is the Japan branch of a global network and footprint provider. They enable businesses to trade both domestically and internationally by providing market access for international companies to enter into the Japanese market as well as assisting Japanese companies to expand into overseas markets. They provide customers and partners around the globe with platforms in key regions and market verticals to engage, do business, create compelling experiences and make meaningful connections
Problem Statement
The outbreak of the covid pandemic has witnessed a dramatic increase in the need for software- enabled event management platforms. The process of obtaining all the relevant data, analyze it quickly, surface actionable insights, drive them back into operational systems, and then orchestrating the events as they’re still unfolding is challenging. The ability to catch people or things ‘in the act’, and affect the outcome, is critical. Better Analytics for Analysing and Planning the Event allows event planners to spot hidden details about their audience, especially their preferences and behaviours. This makes post-event analysis clearer and easier, allowing for more precise planning and budgeting of future events.
Our Solution
The application we delivered enabled the client to offer an all-new event experience. The application provided an aboard of extensive features for visitors including an Interactive Floor Map to show their live location, Booth Search and Seminar Search, Playback of simultaneous interpretation sessions, real-time booth ranking, QR code for users to check availability and location of each lounge for convenient access, history of booths visited on a day, cab reservation facility and much more
The live event analysis capabilities of the application helped the client to get accurate analytics on the number of people attending the event at any point of time, the number of people at each booth, and the entry-exit statistics of visitors, which in turn helped them in analyzing visitor trends. The real-time heat map feature gave both organizers and visitors analyze visitor density at any point in the event venue.
Client Benefits
The platform provided interactive user experiences, enhancing attendee engagement and satisfaction. The efficiency of organizers increased by an impressive 35%, streamlining operations and improving productivity. Additionally, the project was delivered on time, ensuring a seamless implementation process. Furthermore, the platform played a crucial role in achieving a remarkable milestone of 30 million worldwide downloads, expanding the client’s reach and impact on a global scale. Overall, the platform delivered valuable outcomes for the client, revolutionizing event management and analysis.
