Teamed Up With Top Japanese Data Provider For AI Product Recommendation




Artificial Intelligence


Internet Marketplace Platforms



In a Nutshell.

  • Our solution provided the client with a powerful product recommendation system that analyzed shopping behaviors, sales history, and customer interests using machine learning.
  • The advanced recommendation algorithms automatically suggested relevant products to each customer, resulting in increased website traffic, a significant boost in sales by 46%,
    personalized interactions, and improved convenience for customers.

To Know More About Us

Client Overview

Our client is one of the leading Data providers based out of Japan. With a registered customer base of over 60 million and offers over 80 million products across 80+ categories, they are well known for pioneering services such as Cash on Delivery, No Cost EMI and easy returns. Their major focus is on customer-centric innovations that elevate the user experience.

Problem Statement

With the abundance of eCommerce businesses nowadays, each company is trying to add more value to the platform to ensure an elevated customer experience and increased customer retention. Searching through thousands of products is one of the major contributing factors for customers dropping off before purchase. Using a product recommendation system that allows customers to find the products relevant to them quicker and easier will directly contribute to increased retention rate, achieve better sales, and reduce the customer buying cycle.

Our Solution

The solution equipped the client to collect and analyze shopping behaviors from all customers, including the store’s sales history, and enabled them to study what the customers are interested in and most likely want to buy, using machine learning. With advanced recommendation algorithms, the application automatically suggested the right products to the right customers.

Client Benefits

They experienced a notable 30% increase in website traffic, attracting a larger audience and expanding their online presence. Moreover, our solutions contributed to a remarkable 46% boost in overall sales, driving revenue growth and maximizing profitability. Through personalized interactions, we ensured that each user received tailored experiences, fostering stronger customer relationships and improving satisfaction. Additionally, our services brought more convenience to customers, making their interactions with the brand easier and more streamlined.

Overall, our solutions delivered increased website traffic, heightened sales, personalized interactions, and enhanced convenience, resulting in a highly successful outcome for the client.


Jesper Bågeman

Partner, Technology

Jesper Bågeman is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.


Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.


Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.


Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.


Gijo M S

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.


Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.