Introduction
Innovature, a global software development and digital transformation firm, has announced a strategic partnership with myMeta Software, a digital adoption and experience orchestration company.
This collaboration strengthens Innovature’s ability to help enterprises move beyond fragmented digital adoption efforts and achieve end-to-end business orchestration—integrating people, processes, systems, and AI into a unified digital experience layer. Together, Innovature and myMeta will enable organizations to establish digital transformation at scale, without disrupting existing enterprise systems.
Why Digital Transformation Needs a New Approach
Enterprises today have widely adopted technologies such as ERP, CRM, RPA, low-code platforms, BPM tools, and generative AI. While these solutions deliver value individually, many organizations struggle to translate these investments into sustained business impact.
Digital transformation initiatives often remain limited to partial optimization, where systems, automation, and users operate in silos. As a result, usability challenges, adoption gaps, and operational complexity continue to slow transformation outcomes.
The next phase of DX requires a more holistic approach—one that aligns people, systems, and automation into a single operational experience.
Why DXOP and myMeta
DXOP (Digital Experience Orchestration Platform) is a platform concept advocated by myMeta that brings a user-experience–centric approach to business orchestration, combining UX design with AI-driven coordination to simplify how people interact with enterprise systems.
myMeta unifies guided, in-app user support with the ability to reconfigure UI and workflows without modifying underlying ERP or CRM systems, evolving beyond traditional digital adoption into an experience orchestration layer. DXOP enables organizations to operate without changing core systems, flexibly customize user journeys, and integrate cross-application interactions into a single experience—while AI coordinates backend processes and automation to improve usability, productivity, and operational efficiency.
About Innovature
Innovature is a global software development and digital transformation company with delivery centers across North America, APAC, MENA, and Europe. Since 2005, Innovature has enabled enterprises across various sectors, including finance, healthcare, manufacturing, and retail, to scale with customized software, data engineering, cloud, and AI solutions.
Our hybrid delivery model empowers organizations to insource strategic data and AI capability while outsourcing engineering execution—allowing faster modernization, smarter decision-making, and lower operational risk.
About myMeta
myMeta Software is a digital adoption and experience orchestration company known for its unique ability to customize enterprise application UI/UX without altering underlying systems. Founded in Europe and headquartered in the United States, myMeta has seen strong adoption across ERP and CRM-driven enterprises and has been recognized in multiple analyst reports for innovation in digital adoption.
myMeta’s DXOP introduces a user-experience–centric approach to business orchestration, enabling organizations to align users, automation, and enterprise systems into a single experience layer.
About the Partnership
Unlike traditional digital adoption tools, DXOP enables enterprises to focus on how work is experienced, not just how systems are automated. By presenting users with only the information and actions they need—while orchestration runs in the background—organizations can significantly improve productivity, usability, and operational efficiency.
“We have provided global digital services to customers in a wide range of industries, including retail, media, education, communications, finance, and healthcare. By leveraging our experience in implementing ERP and CRM, our AI technology development capabilities, and India’s strong engineering structure, we believe that by combining this with Mymeta’s DXOP, we can achieve “human-centric orchestration” that goes beyond simple DAP. Going forward, we will further contribute to promoting DX in Japanese companies through DXOP.”
– Gijo M S, CEO Global
“Innovature’s strong expertise in AI, web technologies, and enterprise delivery makes them a natural partner for advancing DXOP. Their ability to quickly translate experience-centric orchestration into real-world implementations allows us to deliver greater value to customers together.”
– Toshi Sakayori, CEO of myMeta Japan
Value Created by Innovature × myMeta
Through this partnership, Innovature and myMeta jointly support Japanese enterprises across the full transformation lifecycle—from experience design and orchestration to implementation and establishment.
Innovature brings deep expertise in enterprise system implementation, AI-driven development, and large-scale delivery, supported by a strong engineering organization with extensive experience across ERP and CRM platforms. Combined with myMeta’s DXOP, the partnership enables organizations to embed digital transformation into daily operations rather than treating adoption as a standalone initiative.
Together, Innovature and myMeta focus on delivering experience-led, human-centered digital transformation, where technology, users, and automation operate as a unified system.
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Introduction
Innovature, a global software development and digital transformation firm, has announced a strategic partnership with myMeta Software, a digital adoption and experience orchestration company.
This collaboration strengthens Innovature’s ability to help enterprises move beyond fragmented digital adoption efforts and achieve end-to-end business orchestration—integrating people, processes, systems, and AI into a unified digital experience layer. Together, Innovature and myMeta will enable organizations to establish digital transformation at scale, without disrupting existing enterprise systems.
Why Digital Transformation Needs a New Approach
Enterprises today have widely adopted technologies such as ERP, CRM, RPA, low-code platforms, BPM tools, and generative AI. While these solutions deliver value individually, many organizations struggle to translate these investments into sustained business impact.
Digital transformation initiatives often remain limited to partial optimization, where systems, automation, and users operate in silos. As a result, usability challenges, adoption gaps, and operational complexity continue to slow transformation outcomes.
The next phase of DX requires a more holistic approach—one that aligns people, systems, and automation into a single operational experience.
Why DXOP and myMeta
DXOP (Digital Experience Orchestration Platform) is a platform concept advocated by myMeta that brings a user-experience–centric approach to business orchestration, combining UX design with AI-driven coordination to simplify how people interact with enterprise systems.
myMeta unifies guided, in-app user support with the ability to reconfigure UI and workflows without modifying underlying ERP or CRM systems, evolving beyond traditional digital adoption into an experience orchestration layer. DXOP enables organizations to operate without changing core systems, flexibly customize user journeys, and integrate cross-application interactions into a single experience—while AI coordinates backend processes and automation to improve usability, productivity, and operational efficiency.
About Innovature
Innovature is a global software development and digital transformation company with delivery centers across North America, APAC, MENA, and Europe. Since 2005, Innovature has enabled enterprises across various sectors, including finance, healthcare, manufacturing, and retail, to scale with customized software, data engineering, cloud, and AI solutions.
Our hybrid delivery model empowers organizations to insource strategic data and AI capability while outsourcing engineering execution—allowing faster modernization, smarter decision-making, and lower operational risk.
About myMeta
myMeta Software is a digital adoption and experience orchestration company known for its unique ability to customize enterprise application UI/UX without altering underlying systems. Founded in Europe and headquartered in the United States, myMeta has seen strong adoption across ERP and CRM-driven enterprises and has been recognized in multiple analyst reports for innovation in digital adoption.
myMeta’s DXOP introduces a user-experience–centric approach to business orchestration, enabling organizations to align users, automation, and enterprise systems into a single experience layer.
About the Partnership
Unlike traditional digital adoption tools, DXOP enables enterprises to focus on how work is experienced, not just how systems are automated. By presenting users with only the information and actions they need—while orchestration runs in the background—organizations can significantly improve productivity, usability, and operational efficiency.
“We have provided global digital services to customers in a wide range of industries, including retail, media, education, communications, finance, and healthcare. By leveraging our experience in implementing ERP and CRM, our AI technology development capabilities, and India’s strong engineering structure, we believe that by combining this with Mymeta’s DXOP, we can achieve “human-centric orchestration” that goes beyond simple DAP. Going forward, we will further contribute to promoting DX in Japanese companies through DXOP.”
– Gijo M S, CEO Global
“Innovature’s strong expertise in AI, web technologies, and enterprise delivery makes them a natural partner for advancing DXOP. Their ability to quickly translate experience-centric orchestration into real-world implementations allows us to deliver greater value to customers together.”
– Toshi Sakayori, CEO of myMeta Japan
Value Created by Innovature × myMeta
Through this partnership, Innovature and myMeta jointly support Japanese enterprises across the full transformation lifecycle—from experience design and orchestration to implementation and establishment.
Innovature brings deep expertise in enterprise system implementation, AI-driven development, and large-scale delivery, supported by a strong engineering organization with extensive experience across ERP and CRM platforms. Combined with myMeta’s DXOP, the partnership enables organizations to embed digital transformation into daily operations rather than treating adoption as a standalone initiative.
Together, Innovature and myMeta focus on delivering experience-led, human-centered digital transformation, where technology, users, and automation operate as a unified system.
