Collaborating With Telecom Giant To Create AI-Infused RCS Messaging Solution









In a Nutshell.

  • A telecom industry leader was seeking an advanced messaging system to replace outdated SMS and meet the demand for rich media and chat functionality.

  • Our RCS-based messaging system with AI-powered chatbots increased customer engagement, provided valuable data insights, and streamlined operations.

Interested to know more?

Our client is an industry leader in telecommunication and a premier provider of leading-edge mobile voice, data and multimedia services. They are built on a solid foundation of R&D, and guided by its customer-first philosophy, the company leverages the power of mobile communications to enable customers to enrich their lives. Over 50,000 team members are located across Japan, working in thousands of locations in urban and rural areas.
As more and more users are shifting to smartphones from traditional mobile devices, SMS has become obsolete as they lack the live chat functionality of instant messaging apps. An RCS-based messaging system that supports various data formats, including pictures, videos, location, stickers, emojis, and a plethora of new features like sending tickets, boarding passes, product delivery alerts, and payment links is a need of the hour.


Innovature implemented a GSMA RCS business messaging system with increased customer engagement using business feature-rich mobile messaging chatbots and Artificial Intelligence (AI). The solution provides omnichannel capability by seamlessly integrating multiple digital channels and retaining data and context for a seamless experience.

By leveraging emotional intelligence, the chatbot can infer customer personality traits and understand sentiment and tone during an interaction to deliver a personalized experience. The messaging system also provided users virtual assistance to book flights, buy clothes, make restaurant reservations, and more.


We have significantly increased customer engagement by an impressive 40%, resulting in improved brand loyalty and higher conversion rates. Additionally, the client has access to unique and rich datasets that provide valuable insights into consumer behavior and market trends. This enables them to make informed business decisions and gain a competitive edge.

Moreover, we have successfully achieved automation, streamlining their processes and reducing manual workload, thereby increasing operational efficiency. With our comprehensive suite of services, the client could expect enhanced customer engagement, valuable business intelligence, and optimized operations.

Tech Stack

aws cloudfront
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