Collaborating With Telecom Giant To Create AI-Infused RCS Messaging Solution









In a Nutshell.

  • A telecom industry leader was seeking an advanced messaging system to replace outdated SMS and meet the demand for rich media and chat functionality.
  • Our RCS-based messaging system with AI-powered chatbots increased customer engagement, provided valuable data insights, and streamlined operations.

To Know More About Us

Client Overview

Our client is an industry leader in telecommunication and a premier provider of leading-edge mobile voice, data and multimedia services. They are built on a solid foundation of R&D, and guided by its customer-first philosophy, the company leverages the power of mobile communications to enable customers to enrich their lives. Over 50,000 team members are located across Japan, working in thousands of locations in urban and rural areas.

Problem Statement

Statement As more and more users are shifting to smartphones from traditional mobile devices, SMS has become obsolete as they lack the live chat functionality of instant messaging apps. An RCS-based messaging system that supports various data formats, including pictures, videos, location, stickers, emojis, and a plethora of new features like sending tickets, boarding passes, product delivery alerts, and payment links is a need of the hour.

Our Solution

Innovature implemented a GSMA RCS business messaging system with increased customer engagement using business feature-rich mobile messaging chatbots and Artificial Intelligence (AI). The solution provides omnichannel capability by seamlessly integrating multiple digital channels and retaining data and context for a seamless experience.

By leveraging emotional intelligence, the chatbot can infer customer personality traits and understand sentiment and tone during an interaction to deliver a personalized experience. The messaging system also provided users virtual assistance to book flights, buy clothes, make restaurant reservations, and more.

Client Benefits

We have significantly increased customer engagement by an impressive 40%, resulting in improved brand loyalty and higher conversion rates. Additionally, the client has access to unique and rich datasets that provide valuable insights into consumer behavior and market trends. This enables them to make informed business decisions and gain a competitive edge.

Moreover, we have successfully achieved automation, streamlining their processes and reducing manual workload, thereby increasing operational efficiency. With our comprehensive suite of services, the client could expect enhanced customer engagement, valuable business intelligence, and optimized operations.


Jesper Bågeman

Partner, Technology

Jesper Bågeman is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.


Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.


Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.


Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.


Gijo M S

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.


Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.