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Collaborative Success: 100m+ Global Downloads For Food Tech’s Recipe App

CLIENT

Confidential

SERVICES

Recipe Database

INDUSTRY

Food Tech

LOCATION

Japan

In a Nutshell.

  • Our client sought a recipe app with an intuitive, user-friendly interface for seamless navigation and understanding.
  • Integration with smart devices like Alexa or Google Home was crucial for easy hands-free recipe access during cooking.
  • The perfect solution was crafted, allowing offline access to recipes without an internet connection.

To Know More About Us

Client Overview

The client is a food tech company based out of Japan. They serve the food industry by considering cost-saving energy economics and low capital investment to maximize profit. They have developed a unique Technology-based price reengineering model to minimize the production cost without disturbing quality parameters.

Problem Statement

With the increasing use of mobile phones and the internet, the general public is eager to experiment with different cuisines. A recipe application enabled with detailed instructions, including videos, and the ability to purchase items based on the cuisine is the need of the hour. The platform should also provide actionable insights into the current trends and how the users are responding to different cuisines.

Our Solution

Innovature wanted to step aside from the traditional recipe app where users save the directory of the favourite meals taken from the app and add their recipes. We proposed a system to create a bit more universal food app for users who love cooking. It also includes a constantly updates recipe database.

The application has a supplies manager to make the user experience more extended by allowing the users to find the recipes by the supplies they currently had at home or create a shopping list to buy ingredients that were missing. The application layout is structured around intuitive navigation, high readability, light background, and eye-catching visuals. The light and airy background set the effective space for a variety of photos and graphics that may come with the recipes.

Now they are Japan’s largest recipe sharing service allowing visitors to upload and search through original, user-created recipes.

Client Benefits

Our clients enjoyed a range of benefits from our services. With our platform, they could tap into a massive user base, reaching 60 million monthly unique users in Japan and 40 million globally. This extensive reach enabled our clients to connect with a diverse community of home cooks, fostering knowledge exchange, asking questions, and sharing ideas.

They were able to showcase culinary creations by sharing photos, inspiring others to try their recipes. This not only promoted engagement but also built a sense of community and creativity. With our platform, our clients were able to leverage the power of a large user network to expand their reach, share their passion for cooking, and inspire others.

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Jesper Bågeman

Partner, Technology

Jesper Bågeman is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

jesper

Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

tiby

Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

meghna

Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

unnikrishnan

Gijo M S

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

Gijo

Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

ravi