Collaborative Success: 100m+ Global Downloads For Food Tech’s Recipe App
CLIENT
SERVICES
INDUSTRY
LOCATION
In a Nutshell.
- Our client sought a recipe app with an intuitive, user-friendly interface for seamless navigation and understanding.
- Integration with smart devices like Alexa or Google Home was crucial for easy hands-free recipe access during cooking.
- The perfect solution was crafted, allowing offline access to recipes without an internet connection.
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Client Overview
The client is a food tech company based out of Japan. They serve the food industry by considering cost-saving energy economics and low capital investment to maximize profit. They have developed a unique Technology-based price reengineering model to minimize the production cost without disturbing quality parameters.
Problem Statement
With the increasing use of mobile phones and the internet, the general public is eager to experiment with different cuisines. A recipe application enabled with detailed instructions, including videos, and the ability to purchase items based on the cuisine is the need of the hour. The platform should also provide actionable insights into the current trends and how the users are responding to different cuisines.
Our Solution
Innovature wanted to step aside from the traditional recipe app where users save the directory of the favourite meals taken from the app and add their recipes. We proposed a system to create a bit more universal food app for users who love cooking. It also includes a constantly updates recipe database.
The application has a supplies manager to make the user experience more extended by allowing the users to find the recipes by the supplies they currently had at home or create a shopping list to buy ingredients that were missing. The application layout is structured around intuitive navigation, high readability, light background, and eye-catching visuals. The light and airy background set the effective space for a variety of photos and graphics that may come with the recipes.
Now they are Japan’s largest recipe sharing service allowing visitors to upload and search through original, user-created recipes.
Client Benefits
Our clients enjoyed a range of benefits from our services. With our platform, they could tap into a massive user base, reaching 60 million monthly unique users in Japan and 40 million globally. This extensive reach enabled our clients to connect with a diverse community of home cooks, fostering knowledge exchange, asking questions, and sharing ideas.
They were able to showcase culinary creations by sharing photos, inspiring others to try their recipes. This not only promoted engagement but also built a sense of community and creativity. With our platform, our clients were able to leverage the power of a large user network to expand their reach, share their passion for cooking, and inspire others.
