Elevating Cycling: Topographic Routing App For Electronics Leader

In a Nutshell

A global electronics giant partnered with Innovature Labs to build a smart cycle navigation app that integrates with cycle sensors, supports real-time tracking (even offline), and offers route recommendations optimized for safety and exploration. The result? Over 1.5 million users onboarded within a year, and 98% satisfaction among cyclists navigating both city streets and remote terrains.

98%
Cyclists say route safety and guidance make or break their ride

In a Nutshell.

A global electronics giant partnered with Innovature Labs to build a smart cycle navigation app that integrates with cycle sensors, supports real-time tracking (even offline), and offers route recommendations optimized for safety and exploration. The result? Over 1.5 million users onboarded within a year, and 98% satisfaction among cyclists navigating both city streets and remote terrains.

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Inside the Opportunity

  1. Cyclists often faced challenges with route safety and missing points of interest on unfamiliar paths.
  2. Existing GPS solutions lacked integration with cycle sensors and real-time guidance in low-connectivity zones.
  3. The client wanted a solution that worked online and offline, guided users toward safer, scenic paths, and provided a connected experience for the cycling community.
  4. It also needed to handle sensor data, offer route planning, and foster a shared riding experience.

Inside Innovature’s Thinking

  1. Developed a full-featured cycle navigation app integrated with sensor data and hybrid GPS functionality.
  2. Supported over 1,000 prebuilt cycling routes tailored for different terrains and interests.
  3. Designed a smart routing algorithm for efficient, scenic, and safe paths—saving riders 30 minutes per journey on average.
  4. Built with offline tracking, allowing real-time data access even without internet. This means location sharing and community connectivity features are enabled during group rides to enhance safety.
  5. Seamlessly processed data from a variety of bike sensors, delivering a personalized and performance-driven experience.

Inside the Impact

1.5M

Users on-boarded in year one

98%

User satisfaction reported

30

Minutes saved per ride

Client Overview

The client, a prominent multinational electronics corporation, has accumulated over a century of experience in the industry. Their extensive product and service range includes consumer electronics, home appliances, automotive solutions, and industrial equipment. With a workforce of approximately 260,000 employees and revenue of $71 billion in 2021, they operate across 160 countries worldwide.

Problem Statement

The client, renowned for its exceptional cycling equipment, acknowledged the necessity for an integrated solution upon uncovering a common challenge encountered by cyclists during their adventurous journeys on unfamiliar paths. Cyclists frequently grapple with concerns surrounding route safety and the possibility of overlooking captivating attractions.

In response to this, the client sought a cycle navigation application that seamlessly connected with diverse cycle sensors, aiming to streamline the cycling experience, alleviate worries, and instill confidence among riders. This application aspired to offer efficient and enjoyable routes while showcasing the most remarkable points of interest and picturesque landscapes. The primary requirement for the application was to incorporate data from multiple cycle sensors and ensure real-time tracking and routing capabilities, even under circumstances where network availability was limited.

Our Solution

Our team successfully developed and delivered a comprehensive cycle navigation application, meeting all of the client’s requirements. The application provides real-time tracking data and statistics while supporting cycle navigation devices. It incorporates an intuitive route planning algorithm that ensures accurate maps in hybrid mode. With a vast selection of over 1,000 prebuilt routes and trails, cyclists have ample options to choose from. The application also enables users to share their locations for enhanced safety during rides. Furthermore, the solution fosters a sense of community by facilitating connectivity among users in the same location.

To enhance the personalized user experience, we seamlessly integrated cycle sensors into the application, effectively utilizing their data. The hybrid mode feature ensures uninterrupted real-time tracking, even in cases of network disconnection

Client Benefits

Our cycle navigation application proved highly advantageous for the client. Within one year, an impressive 1.5 million users registered, enjoying safer rides, even in the most remote and challenging regions. The application’s efficient route planning algorithms not only enhanced the user experience but also saved an average of 30 minutes per ride.

The application’s outstanding reliability and advanced guidance features significantly reduced concerns about getting lost or encountering hazardous routes. With real-time tracking, seamless offline map access, and seamless connectivity features, cyclists relished an immersive and convenient riding experience, resulting in a remarkable 98% user satisfaction rate and further solidifying the client’s undisputed industry leadership.

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Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

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Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

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Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

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Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

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Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

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Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

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Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

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