Social-Powered Booking Platform for a Japanese Travel Leader

85%
of the total revenue in the Travel & Tourism market in Japan will be generated through online sales by the year 2029

In a Nutshell

A leading Japanese travel and tourism company partnered with us to develop a robust web application tailored for outdoor enthusiasts. The goal: to enhance the camping experience through seamless trip planning and meaningful community engagement.

The platform allows users to effortlessly book camping vehicles and premium outdoor packages. What truly sets it apart is its integrated social feed, where campers can connect, share stories, and access exclusive content—creating a vibrant, cross-channel community. To ensure convenience and trust, we also implemented a secure, streamlined payment gateway. The result is a comprehensive, all-in-one digital solution that redefines how modern campers explore the outdoors.

Inside the Opportunity

  1. The fragmented booking process presented a chance to unify vehicle, package, and event reservations under one seamless platform, making planning easier and more intuitive for users.
  2. The lack of a social connection among users opened the door to building an engaging, cross-channel community where campers could share stories, connect, and access exclusive content.
  3. Insecure payment systems revealed the opportunity to build trust through seamless, secure, and user-friendly transaction flows.
  4. Outdated interfaces and limited functionality signaled a chance to design a fresh, feature-rich platform that delights users and keeps them coming back.

Inside Innovature’s Thinking

  1. We enabled a single and intuitive interface where we built a unified booking engine that lets users search, reserve, and manage camping inventories such as vehicles and packages. 
  2. The enablement of a social feed, where campers could use it just like any other popular platform to share experiences, post photos, and engage with fellow campers, fostered a stronger sense of community and belonging.
  3. An admin panel that had a 360 overview and complete control over events, vehicles, and resources meant that operational overheads were significantly reduced.
  4. A flexible subscription model gives users access to exclusive content and premium community features, boosting user engagement and driving recurring revenue.
  5. The Integration of a series of tutorial videos helped in guiding users through the platform, making collaboration effortless and easy.

Inside the Impact

65%

Increase in package bookings

55%

Increase in community engagement

40%

Reduction in payment-related issues

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85%
of the total revenue in the Travel & Tourism market in Japan will be generated through online sales by the year 2029

In a Nutshell

A leading Japanese travel and tourism company partnered with us to develop a robust web application tailored for outdoor enthusiasts. The goal: to enhance the camping experience through seamless trip planning and meaningful community engagement.

The platform allows users to effortlessly book camping vehicles and premium outdoor packages. What truly sets it apart is its integrated social feed, where campers can connect, share stories, and access exclusive content—creating a vibrant, cross-channel community. To ensure convenience and trust, we also implemented a secure, streamlined payment gateway. The result is a comprehensive, all-in-one digital solution that redefines how modern campers explore the outdoors.

Inside the Opportunity

  1. The fragmented booking process presented a chance to unify vehicle, package, and event reservations under one seamless platform, making planning easier and more intuitive for users.
  2. The lack of a social connection among users opened the door to building an engaging, cross-channel community where campers could share stories, connect, and access exclusive content.
  3. Insecure payment systems revealed the opportunity to build trust through seamless, secure, and user-friendly transaction flows.
  4. Outdated interfaces and limited functionality signaled a chance to design a fresh, feature-rich platform that delights users and keeps them coming back.

Inside Innovature’s Thinking

  1. We enabled a single and intuitive interface where we built a unified booking engine that lets users search, reserve, and manage camping inventories such as vehicles and packages. 
  2. The enablement of a social feed, where campers could use it just like any other popular platform to share experiences, post photos, and engage with fellow campers, fostered a stronger sense of community and belonging.
  3. An admin panel that had a 360 overview and complete control over events, vehicles, and resources meant that operational overheads were significantly reduced.
  4. A flexible subscription model gives users access to exclusive content and premium community features, boosting user engagement and driving recurring revenue.
  5. The Integration of a series of tutorial videos helped in guiding users through the platform, making collaboration effortless and easy.

Inside the Impact

65%

Increase in package bookings

55%

Increase in community engagement

40%

Reduction in payment-related issues

Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

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Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

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Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

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Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

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Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

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Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

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Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

Image of Ravindranath, CEO of Innovature Americas