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Product & Experience Design

We Design Products That Resonate with Users

We believe great design is not just how it looks — but how it works. Our design philosophy puts the user at the center, marrying aesthetics with utility to build products people love to use. Whether it’s shaping the UX of a SaaS product, designing inclusive mobile apps, or defining design systems — we bring clarity, creativity, and conversion together.

Our 4-Stage Design Framework

Research & Discovery

We begin by deeply understanding user behavior, market dynamics, and your business goals. Using stakeholder workshops, user interviews, and competitor audits — we uncover the "why" behind every design decision.

Experience Architecture

This is where flow meets function. We build user journeys, information architecture, wireframes, and interaction models to align with intuitive usage and user intent.

Visual Designing

We turn wireframes into wow. From UI design to interactive prototypes, our design team brings your brand to life through compelling visuals, accessibility-first layouts, and responsive design systems.

Development Handoff

Our Figma-to-code workflows, annotated prototypes, and design system libraries ensure developers can build. exactly what was designed — no broken experiences, no guesswork.

What We Offer

UX Research & Strategy

Insight-driven design begins with listening. We use qualitative and quantitative research to define your users’ real needs, pain points, and motivations.

Wireframing & Prototyping

Test ideas fast without writing code. Our low-fidelity and high-fidelity prototypes help validate concepts early and reduce time-to-market.

UI Design & Design Systems

We create pixel-perfect, scalable interfaces that reflect your brand. Design systems ensure consistency across products, platforms, and future updates.

Mobile-First & Responsive Design

We design with agility — ensuring seamless experience across devices and screen sizes. From mobile-first to full-scale enterprise dashboards.

Accessibility & Inclusive Design

We go beyond compliance. Our design practices embed accessibility from Day 1, ensuring your product is usable by everyone, regardless of ability.

Usability Testing & Design Validation

Before launch, we test interfaces with real users to uncover friction, confusion, or drop-offs — making informed refinements before handoff.

FAQ

Absolutely. We can work independently or alongside your developers, offering full design deliverables ready for handoff.

Both. We’ve crafted clean, intuitive experiences for B2C apps, enterprise dashboards, internal tools, and admin portals.

Yes. Through product workshops and MVP scoping, we help you define what to build — not just how it looks.

We offer design retainers and ongoing collaboration to help evolve the product as you grow.

Explore Our Success Stories

Image of a person holding a phone with a message with a green tick

Bridging the Connectivity Gap: A Digital-First MVNO Solution

a woman looking at a virtual screen and performing task depicting a workflow

Workflow Automation for a Leading Restaurant Chain in Japan

Image of the hand of a person wearing a suit touching a button on a virtual screen on a black background.

Project Management Application for an Enterprise Leader in Asia

A SUV car having a camp set on top of it , with a ladder to climb on to it. It seems to be in middle of a desert.

Social-Powered Booking Platform for a Japanese Travel Leader

A plate set on a table surrounded by fruits and vegetables, and vegetable slices arranged to display Diet,

Transforming Dietary Habits with AI-Powered Coaching

Image of outdoor trash bins in different color. Each color dustbin has markings on them. Blue one has paper written on them, Yellow one has Glasss on them, Green one has plastic written on them, and Red one has metal written on them.

Revolutionizing Waste Management with AI-Powered Solutions

A person is typing on a keyboard, with a laptop open in front of him displaying data. Charts appear as virtual augmentations projected above the screen.

Custom ERP System to Streamline Operations for a Global Power & Utility Company

A laptop kept on a table with a dashboard displayed on the screen. Along with it is a cup of coffee and a stand with pencils near it.

Transforming Customer Service Operations for a Global Electric Company

A shoulder view of a lady talking to a person on laptop, the man is wearing a red and blue check shirt while the lady is wearing a yellow dress. Behind the laptop there is a rack full of books

Revolutionizing Online Surveys with Efficient Video Campaign Management

Advancing-Person-Detection-and-Identification-through-Machine-Learning-Innovations

Innovating Person Detection: Machine Learning Advancements in Identification

A-tale-of-an-AI-enabled-chatbot-that-elevates-customer-experience

Elevating Customer Experience: AI-Enabled Chatbot

Elevating-Cycling-Topographic-Routing-App-For-Electronics-Leader

Elevating Cycling: Topographic Routing App For Electronics Leader

AI-Driven-Face-Recognition-Automates-Payroll-And-Attendance

AI-Driven Face Recognition: Automates Payroll And Attendance

sleep-tracking

Revolutionizing Sleep Tracking: Our Partnership With A Leading Mattress Manufacturer

Collaborative-Success--100m_-Global-Downloads-For-Food-Techs-Recipe-App

Creating AI-Infused RCS Messaging: Collaboration with Telecom Giant

Creating-A-Mobile-Money-Enabled-Loyalty-App-For-A-Top-Financial-Provider

Enhancing Financial Services: Mobile Money-Enabled Loyalty App for Top Provider

Empowering-Morning-Market--250+-Shops-Offer-Personalized-Online-Shopping-With-Our-Help

Empowering Morning Market: 250+ Shops Offer Personalized Online Shopping With Our Help

Collaborative-Success--100m_-Global-Downloads-For-Food-Techs-Recipe-App

Collaborative Success: 100m+ Global Downloads For Food Tech’s Recipe App

Teamed-Up-With-Top-Japanese-Data-Provider-For-AI-Product-Recommendation

AI Product Recommendations: Teaming Up with Top Japanese Data Provider

Developed-Web-Exam-Platform-Simplifying-The-Entire-Exam-Process-For-Education-Trust

Simplifying Exams: Web Exam Platform for Education Trust

Great Experiences Don’t Happen by Accident!

We design digital products that balance user needs, business goals, and long-term scalability.

Talk to Our User Experience Experts Today!
sales@innovature.ai
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Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

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Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

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Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

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Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

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Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

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Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

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Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

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