Advertising and Media

Solutions that ensure secure distribution of content, leverage audience insights, gain insights from analytical tools, and use blockchain technology for digital content and digital payments.

Solutions That Supports Customer Retention and Insights

We help users with solutions that ensures secure distribution of content, leveraging audience insights , and at the same time gain insights from analytical tools. Our solutions leverages blockchain for digital content and payments.

Our Pillars for Advertising and Media Industry

01

Customer Retention using Churn Analytics
We leverage customer analytics that integrates demographic data, social media patterns, billing, network performance, and customer preference in creating reports that deliver actionable insights that facilitates and influences decisions related to marketing. This data also helps bolster customer retention by delivering value to analysis.

02

Real-time Audience Insights
This includes analytics data related to view time, total number of clicks, view count, percentage of views, time spent on each platform, and other relevant metrics. These insights help capture audience demographics, interests, and preferences, and relate them to existing secondary data—enabling prompt, informed decisions that ultimately deliver more value for money.

03

Social Media Analytics
Tracking, capturing, and analyzing audience activity on social media is crucial for identifying patterns and actionable insights in advertising—something our solution is specifically designed to enable. We also help monitor content consumption across even less-identified platforms like OTT, helping suggest more targeted marketing campaigns and supporting smarter decision-making.

04

Faster and Secure Content Distribution
We use low-code, cloud-based platforms to enable real-time access to information from any device. This fosters collaboration across the entire value chain and delivers solutions that facilitate seamless delivery, accelerating content creation and distribution.

05

Blockchain to Reduce IP Infrigement
Tracking the lifecycle of all digital assets helps protect intellectual property rights and ensure privacy. Our solution digitizes content metadata and stores IP rights on a time-stamped, blockchain-enabled ledger—ensuring authenticity and traceability across all digital content formats.

06

Blockchain Enabled Micro-Payments
Enabling a smart payment system with an embedded crypto module for real-time tracking and management—ensuring transparency in subscription-based models.

Ready to unlock your business potential?

From concept to deployment, we create tailored technology solutions that solve your unique challenges and drive growth.

FAQ

We follow industry-standard development practices, conduct rigorous testing at every stage, and implement robust security measures including data encryption, secure coding practices, and compliance with relevant industry standards.

Our development process follows an agile methodology with clear milestones. Project timelines vary based on complexity, but we provide detailed project schedules during the planning phase and maintain transparent communication throughout development.

Yes, we offer comprehensive post-deployment support including bug fixes, updates, performance monitoring, and feature enhancements. We provide flexible maintenance packages tailored to your specific needs.

Absolutely. We specialize in seamless integration with existing infrastructure, databases, APIs, and third-party services. Our team conducts thorough compatibility assessments to ensure smooth integration.

We employ a multi-layered, system-driven approach that combines deep industry expertise with cutting-edge technology. Our solutions are tailored to your specific business needs, ensuring scalability, efficiency, and measurable results.

Explore Our Success Stories

Wahbe Rezek

Advisor, AI & Deep Tech

Wahbe, based in Amsterdam, has a solid background in project and IT change management, notably at the City of Amsterdam and ING. In 2019, he transitioned to become a Program Manager at ING’s Financial Markets division, specializing in AI. Since late 2022, Wahbe has founded Future Focus, offering AI advisory and implementation services, and assisting clients in maximizing the potential of artificial intelligence. Additionally, he serves as an Advisor-AI & Deep Tech at Innovature, where he provides strategic insights and guidance on cutting-edge AI technologies.

Image of Wahbe Rezek

Jesper Bågeman

Partner, Technology

Jesper is an IT enthusiast committed to driving positive change through technology. He leads with three core principles: fostering genuine partnerships with clients, integrating sustainability into operations, and prioritizing the empowerment and well-being of team members. Jesper’s dedication to these values ensures that he delivers impactful results.

Image of Jesper Bågeman

Tiby Kuruvila

Cheif Advisor

Tiby is a respected technology expert recognized for his contributions in project management and technology development. His dedication to technological advancement and client relationship management has established him as a valuable asset in driving business growth and maintaining customer satisfaction across various sectors.

Image of Tiby, on of Innovature's Co-founders

Meghna George

HR Manager

Meghna is dedicated to shaping HR practices and fostering a culture of growth and empowerment, steering Innovature toward a brighter future. With an impressive background in Human Resources, Meghna has successfully led HR shared services and managed the HRBP portfolio for large delivery units. Her expertise encompasses strategic planning, change management, and employee development, making her a pivotal force in driving organizational excellence.

Image of Meghna George, the HR manager

Unnikrishnan S

Vice President

Unnikrishnan brings a wealth of experience in delivering impactful software projects and implementing strategic technological initiatives. His comprehensive knowledge in project management, operations, and client engagement consistently yields significant results, making him a trusted leader in the field of IT.

Image of Unnikrishnan S, Vice President of Innovature

Gijo Sivan

CEO, Global

Gijo is based in Japan and possesses two decades of experience in modern web technology, big data analysis, cloud computing, and data mining. He plays a pivotal role in shaping the company’s global reputation, particularly within the Japanese IT industry, and brings extensive experience in sales, delivery management, partner management, operations, and technology consulting.

Image of Gijo Sivan, Global CEO of Innovature

Ravindranath A V

CEO, India & Americas

Ravindranath is a seasoned executive renowned for his global proficiency in IT strategy, infrastructure, and software services delivery. With a focus on innovation, he translates clients’ business concepts into actionable solutions across diverse industries such as banking, retail, education, and telecommunications.

Image of Ravindranath, CEO of Innovature Americas