Advertising and Media

Solutions that ensure secure distribution of content, leverage audience insights, gain insights from analytical tools, and use blockchain technology for digital content and digital payments.

Churn Analytics for Customer Retention

Customer analytics that integrates demographics, social media, billing, network performance customer preferences.
Smart reports that deliver actionable insights and facilitate content and marketing decisions.
Customer retention by delivering customized value.

Real-Time Audience Insights

Data analytics related to view time, number of clicks, view count, view percentage, time spent on the platform, and other relevant metrics.
Capture audience demographics, interests, and preferences, relate them to already available secondary data and prompt decision-making.
More reliable decision-making and greater bang for the buck.

Social Media Analytics

Track, capture, and analyze the social media activity of audiences.
Monitor consumption of content across even unidentified social media platforms like OTT.
Suggest more appropriate marketing campaigns and aid decision-making.

Fast and Secure Content Distribution

Low-code cloud-based platform to access information from any device in real time.
Enable collaboration across the entire value chain and provide solutions that facilitate seamless delivery.
Accelerate relevant content creation and distribution.

Blockchain to Reduce IP Infringement

Tracks the lifecycle of all digital assets to protect IP rights and prevent piracy.
Digitize metadata of content and store IP rights on a time-stamped, blockchain-enabled ledger.
Ensure authentic digital collectibles across all content formats.

Blockchain Enabled Micro-Payments

Develop a smart payment system with an embedded crypto coin module.
Payment system integrated with all digital platforms that pays bills when it is due.
Real-time payment tracking and management to ensure transparency for the subscription model.