Advertising & Media
Solutions that ensure secure distribution of content, leverage audience insights, gain insights from analytical tools, and use block chain technology for digital content and digital payments.
Business Verticals
- Advertising Agencies
- Public Relations (PR) Agencies
- Marketing Firms
- Events & Outdoor Promotion Firms
- Media Houses
- Film Production Companies
Innovature Impact
Churn Analytics for Customer Retention
- Customer analytics that integrates demographics, social media, billing, network performance customer preferences
- Smart reports that deliver actionable insights and facilitate content and marketing decisions
- Customer retention by delivering customized value
Real-time Audience Insights
- Data analytics related to view time, number of clicks, view count, view percentage, time spent on the platform and other relevant metrics
- Capture audience demographics, interests and preferences, relate it to already available secondary data and prompt decision making
- More reliable decision making and greater bang for the buck
Social Media Analytics
- Track, capture and analyze social media activity of audiences
- Monitor consumption of content across even unidentified social media platforms like OTT
- Suggest more appropriate marketing campaigns and aid decision making
Fast & Secure Content Distribution
- Low-code cloud-based platform to access information from any device in real time
- Enable collaboration across the entire value chain and provide solutions that facilitate seamless delivery
- Accelerate relevant content creation and distribution
Blockchain To Reduce IP Infringement
- Tracks the lifecycle of all digital assets to protect IP rights and prevent piracy
- Digitize metadata of content and store IP rights on a time-stamped, block chain-enabled ledger
- Ensure authentic digital collectibles across all content formats
Blockchain Enabled Micro-payments
- Develop smart payment system with embedded crypto coin module
- Payment system integrated with all digital platforms that pays bills when it is due
- Real-time payment tracking and management to ensure transparency for subscription model
Case Studies
Our Clients
