IT Solutions for Advertising and Media Industry

Advertising & Media

Solutions that ensure secure distribution of content, leverage audience insights, gain insights from analytical tools, and use block chain technology for digital content and digital payments.

Business Verticals

Innovature Impact

Churn Analytics for Customer Retention

Customer analytics that integrates demographics, social media, billing, network performance customer preferences
Smart reports that deliver actionable insights and facilitate content and marketing decisions
Customer retention by delivering customized value

Real-time Audience Insights

Data analytics related to view time, number of clicks, view count, view percentage, time spent on the platform and other relevant metrics
Capture audience demographics, interests and preferences, relate it to already available secondary data and prompt decision making
More reliable decision making and greater bang for the buck

Social Media Analytics

Track, capture and analyze social media activity of audiences
Monitor consumption of content across even unidentified social media platforms like OTT
Suggest more appropriate marketing campaigns and aid decision making

Fast & Secure Content Distribution

Low-code cloud-based platform to access information from any device in real time
Enable collaboration across the entire value chain and provide solutions that facilitate seamless delivery
Accelerate relevant content creation and distribution

Blockchain To Reduce IP Infringement

Tracks the lifecycle of all digital assets to protect IP rights and prevent piracy
Digitize metadata of content and store IP rights on a time-stamped, block chain-enabled ledger
Ensure authentic digital collectibles across all content formats

Blockchain Enabled Micro-payments

Develop smart payment system with embedded crypto coin module
Payment system integrated with all digital platforms that pays bills when it is due
Real-time payment tracking and management to ensure transparency for subscription model